Dallas Cowboys

Lore & Background

The Cowboys joined the NFL as an expansion team. The team's national following might best be represented by its NFL record of consecutive sellouts. The Cowboys' streak of 190 consecutive sold out regular and postseason games (home and away) began in 2002. The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 11 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).

In Their Own Story

The air inside Candlestick Park was thick with fog and tension, the wind whipping off the bay as if nature itself sensed the magnitude of the moment. On the opposite sideline, the Dallas Cowboys stood in their pristine white uniforms, projecting an 'America's Team' confidence that clashed violently with San Francisco's gritty resilience. The scoreboard blinked with a single digit difference, time ticking down in the fourth quarter. It wasn't just about points; it was about who owned the NFC. A quarterback dropback against a blitzing defense, the roar of the crowd merging into a singular heartbeat. In that suspended second, history hung in the balance, waiting for one team to etch their name into the annals of this legendary feud.

Reader's Guide

The Cowboys moved from the Cotton Bowl to Texas Stadium in week six of the 1971 season. They have played home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season.

Did You Know?

• In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes.
• In 2016, the Cowboys also became the most valuable sports team at $4 billion, a record they have held since by also being the first sports team to reach a worth of $10 billion dollars.
• As of late 2025, the Cowboys are valued at about $13 billion.
• The Cowboys generated $620 million in revenue in 2014, a record for a U.S. sports team.
• In 2018, they became the first NFL franchise to be valued at $5 billion and made Forbes' list as the most valued NFL team for the 12th straight year.