Dallas Cowboys
America's Team
Since its 2009 opening, AT&T Stadium in Arlington, Texas, has been the Cowboys' home ground — the name locked in just prior to the 2013 season after the team sold the naming rights to telecommunications company AT&T. They're a professional American football team out of the Dallas–Fort Worth metroplex, competing in the National Football Conference East division of the National Football League, with their headquarters in Frisco, Texas.
Quick Facts
- Conference affiliation
- National Football Conference (NFC)
- Peak era
- 1970s to early 1990s
- Key playoff meetings
- Multiple NFC Championship Games and Divisional Rounds
- Defining dynamic
- Dynasty vs. Dynasty
- Rivalry nickname
- The Rivalry of the Decade
Lore & Background
The Cowboys joined the NFL as an expansion team in . The team's national following might best be represented by its NFL record of consecutive sellouts. The Cowboys' streak of 190 consecutive sold out regular and postseason games (home and away) began in 2002. The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 11 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).
Reader's Guide
In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes. In 2016, the Cowboys also became the most valuable sports team at $4 billion, a record they have held since by also being the first sports team to reach a worth of $10 billion dollars. As of late 2025, the Cowboys are valued at about $13 billion. The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team. In 2018, they also became the first NFL franchise to be valued at $5 billion and making Forbes' list as the most valued NFL team for the 12th straight year.
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