Coral Reefs, Part 3 Codexery

Reef Smart Guides

Canadian firm creating 3D models of dive sites worldwide.

Reef Smart Guides

Reef Smart Guides, often shortened to Reef Smart, is a Canadian company founded in 2016 and headquartered in Montreal, Quebec. The business specializes in creating digital 3D models of recreational dive and snorkel sites using photogrammetry, a technology that has transformed how divers and snorkelers engage with marine environments, especially coral reefs. These 3D models serve mainly as digital marketing tools for tourism-related businesses, such as dive operators, resorts, liveaboard charters, and tourism boards.

The company has produced 3D models of natural coral reefs, historic shipwrecks, and artificial reefs—including the interiors of some wrecks—across more than 20 countries. It also publishes a travel guide series covering diving, snorkeling, and surfing for eight destinations: Barbados, Bonaire, Curaçao, Grand Cayman, and several regions in Florida (Palm Beach, the Florida Panhandle, the Florida Keys, and Fort Lauderdale). Mango Publishing distributed this series from 2018 to 2025, after which Turner Publishing took over.

Reef Smart Guides’ maps are also available in physical forms, such as waterproof handheld cards and large-format prints. These are often placed in public areas near shoreline access points for dive and snorkel sites to promote safety and awareness. Such signage has been installed in Broward County, Okaloosa County, and Palm Beach County, Florida. In 2022, the Palm Beach County Department of Environmental Resources Management installed a map of the Phil Foster Park dive and snorkel trail at Blue Heron Bridge, which the Professional Association of Diving Instructors (PADI) calls the top shore dive in the United States.

In September 2025, Reef Smart Guides ran an underwater 3D mapping training project with scuba divers from several Miami-area dive centers, in partnership with the nonprofit Miami-Dade Reef Guard Association. The goal was to train local divers to collect data for expanding the region’s underwater maps, benefiting the broader community. So far, nine dive sites have been mapped, and seven local divers have received training.

**Other activities**

**Insight into hurricane forces** While 3D modeling artificial reefs off Fort Lauderdale, Florida, in 2017, a Reef Smart Guides dive team accidentally took part in a natural experiment that revealed how artificial reefs hold up during a hurricane.

Quick Facts

Founded
2016
Hq Location City
Montreal, Quebec
Hq Location Country
Canada
Industry
tourism
Products
physical and digital maps

Facts from the source article.

Lore & Background

Reef Smart Guides was established in 2016 as a Canadian corporation based in Montreal, Quebec. The company uses photogrammetry to produce digital 3D models of natural coral reefs, historical shipwrecks, and artificial reefs, including the internal structures of some shipwreck sites, in over 20 countries. Its models are primarily used as digital marketing assets by tourism businesses such as scuba diving operators, resorts, liveaboard vessels, and tourism authorities.

The company also publishes a travel guide series focused on diving, snorkeling, and surfing for eight destinations, including Barbados, Bonaire, Curaçao, Grand Cayman, and various regions within Florida. The series was distributed by Mango Publishing from 2018 to 2025, then transferred to Turner Publishing in 2025. In addition to digital formats, Reef Smart Guides' maps appear on handheld waterproof cards and large format prints installed at shoreline access points in Broward County, Okaloosa County, and Palm Beach County, Florida, to raise awareness and improve safety. In 2022, the Palm Beach County Department of Environmental Resources Management installed a map of the Phil Foster Park dive and snorkel trail at Blue Heron Bridge, described by PADI as the number one shore dive in the United States.

In September 2025, Reef Smart Guides conducted an underwater 3D mapping training project with scuba divers from several dive centers in the greater Miami area, under a partnership with the nonprofit Miami-Dade Reef Guard Association. The project trained seven local scuba divers to collect data for expanding the region's underwater maps, and nine dive sites have been mapped as part of this effort.

Reader's Guide

Reef Smart Guides' 3D modeling work has provided unique insights into marine environments and human impacts. In 2017, while modeling artificial reefs in the Fort Lauderdale area, a dive team inadvertently documented the effects of Hurricane Irma, the most intense storm to hit the continental United States in over a decade. The waves and currents moved the former U.S. Army tugboat Okinawa over 200 feet across the seabed; the vessel had been sunk as an artificial reef less than one month before the storm. This event was featured in season two of The Weather Files, in an episode titled 'Total Impact' that aired on the Canadian network Cottage Life on January 25, 2021.

The company's 3D models have also been used to illustrate how shipwrecks corrode in the ocean and to highlight measures being used to protect them. In April 2022, the U.S. Air Force Research Laboratory and Eglin's Integrated Test Team demonstrated a modified GBU-31 joint direct attack munition by targeting and destroying the old cargo ship Courageous in the Gulf of Mexico. The wreck, split in half by the munition, settled at a depth of 130 feet. Reef Smart Guides jointly modeled the site with the Okaloosa County Artificial Reef program, providing insight into the effects of the munition. Through these projects, the company has contributed to understanding of both natural forces and human activities on underwater structures.

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