Dirk Meyer
Former AMD CEO who led Athlon development and focused on PC market.
Derrick R. "Dirk" Meyer (born November 24, 1961) served as the chief executive officer of Advanced Micro Devices (AMD) from July 18, 2008, until January 10, 2011. He earned a bachelor’s degree in computer engineering from the University of Illinois at Urbana-Champaign and an MBA from Boston University Graduate School of Management.
Meyer began his career at DEC, where he co-architected the Alpha 21064 and Alpha 21264 microprocessors, and later worked in Intel’s microprocessor design group. He joined AMD in 1996 and personally led the team that created the Athlon processor. Over time, he held roles as president and chief operating officer, sharing leadership with then-CEO and Chairman Hector Ruiz, and earlier served as president and COO of AMD’s Microprocessor Solutions Sector, overseeing product development, manufacturing, operations, and marketing.
When Meyer became CEO in July 2008, he shifted AMD’s focus to the PC and data center server markets. In 2010, AMD noted that notebook sales were rising, and Meyer argued that the growing mobile and consumer electronics sectors did not shrink the traditional market. He planned to address those markets later, once AMD could commit enough resources. This strategy produced the Bulldozer architecture for PCs and Bobcat for netbooks and tablets—markets then dominated by Intel—with both launching in 2011 and 2012.
Early in 2011, after discussions with AMD’s board, Meyer was removed as CEO. His departure is widely attributed to disagreements over the company’s future direction. Rory Read replaced him later that year. On October 10, 2012, Meyer joined the board of directors for the startup Ocoos.
- Born
- November 24, 1961
- Education
- Bachelor's degree in computer engineering from the University of Illinois at Urbana-Champaign; Master's degree in business administration from Boston University Graduate School of Management
- Ceo tenure at amd
- July 18, 2008 to January 10, 2011
- Key processor contributions
- Co-architect of Alpha 21064 and Alpha 21264; led Athlon processor design team
- Joined amd
- 1996
Lore & Background
Meyer joined AMD in 1996 and personally led the team that designed and developed the Athlon processor. He previously worked at DEC as a co-architect of the Alpha 21064 and Alpha 21264 microprocessors, and also worked at Intel in its microprocessor design group. He served as president and chief operating officer of AMD’s Microprocessor Solutions Sector, with overall responsibility for product development, manufacturing, operations and product marketing.
Reader's Guide
As CEO from July 18, 2008, Meyer focused AMD onto the PC and data center server market. He justified this focus by stating that an increasing mobile and consumer electronics market does not shrink the traditional market, and that AMD would address those markets later when prepared to dedicate sufficient resources. This strategy led to the Bulldozer architecture for the traditional PC market and Bobcat for the netbook and tablet market, both hitting the market in 2011 and 2012. In early 2011, Meyer was removed as CEO after discussions with the AMD Board, widely believed due to conflicting views about future strategic direction. He was replaced by Rory Read later that year. On October 10, 2012, Meyer joined the Board of Directors for startup company Ocoos.
Did You Know?
- Meyer was removed as AMD CEO in early 2011 after discussions with the board, widely believed due to conflicting strategic views.
- He joined the Board of Directors for startup Ocoos on October 10, 2012.
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