Bianconeri Stripes

Verified Timeline

Lore & Background

Juventus won the European Cup in 1985, having previously claimed the UEFA Cup (1976–77) and the Cup Winners' Cup (1983–84), and later added the 1999 UEFA Intertoto Cup. However, they were not the first club to win all three major UEFA competitions—Ajax and Bayern Munich had already achieved that feat. Additionally, Juventus has never won the UEFA Europa Conference League, and other clubs had also won all three major pre-Conference League competitions before them.

In Their Own Story

The shift from pink to black-and-white stripes was not a planned artistic choice but a pragmatic solution that altered history forever. In 1905, facing the need for new kits, the club looked across the channel to Notts County, whose vertical stripes were adopted as the new standard. This decision cemented the 'Bianconeri' moniker just as the club was securing its first Italian championship in 1905. The narrative of these stripes is one of resilience and continuity. They flew over Turin during the internal disagreements of 1906 that led to the formation of FBC Torino, creating the Derby della Mole. They were worn by Giampiero Boniperti as he retired in 1961 as the all-time leading goalscorer, having guided the club to its tenth league title. The kit was present when Marcello Lippi's team reached three consecutive Champions League finals between 1996 and 1998. When the Calciopoli scandal stripped the 2004–05 title and relegated the club in 2006, the black-and-white shirts were the only constant for the squad that immediately won the 2006–07 Serie B title to return to the top flight. The stripes have seen the inauguration of the Juventus Stadium in 2011, marking a new chapter after decades at the Stadio delle Alpi.

Reader's Guide

Juventus has won a record 36 Italian league titles, 15 Coppa Italia trophies, and nine Supercoppa Italiana trophies. Internationally, they have won two European Cup/UEFA Champions League titles, one European Cup Winners' Cup, three UEFA Cups, two Intercontinental Cups, two UEFA Super Cups, and one UEFA Intertoto Cup.

Did You Know?

• Juventus is the most successful club in Italian football and one of the most decorated worldwide.
• The club was founded as Sport-Club Juventus in 1897 by students from the Massimo d'Azeglio Lyceum school.
• Juventus players have won nine Ballon d'Or awards and three FIFA World Player of the Year awards.
• The club has provided more players to the Italy national team than any other, including to World Cup-winning squads of 1934, 1982, and 2006.