Juve Museum

The Juventus Museum: a high-tech journey through club history.

The Juventus Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Garimberti and opened to the public the following day. A noted feature is the extensive use of technology to provide a different approach to the traditional concept of a museum. The museum is chaired by noted Italian journalist Paolo Garimberti.

Quick Facts

Location: Allianz Stadium area, Turin
Opening date (public): 17 May 2012
Unveiled by: Andrea Agnelli and Paolo Garimberti
Partnerships: National Museum of Cinema, Reggia di Venaria

Lore & Background

The J-Museum is located in the area of the Juventus Stadium, which also includes the J-Medical, a concept store, and a shopping center. The stadium itself was built on the site of the former Stadio delle Alpi and opened at the start of the 2011–12 season.

Reader's Guide

A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see the dressing rooms, facilities, the museum, and the pitch. The tours were initiated in November 2011 and the first tour was led by former Juventus player and current board member Pavel Nedvěd. Audio guides are also available to foreign visitors in English, French, German and Spanish.