Juve Museum
The Juventus Museum: a high-tech journey through club history.
The Juventus Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Garimberti and opened to the public the following day. A noted feature is the extensive use of technology to provide a different approach to the traditional concept of a museum. The museum is chaired by noted Italian journalist Paolo Garimberti.
- Location
- Allianz Stadium area, Turin
- Opening Date (Public)
- 17 May 2012
- Unveiled By
- Andrea Agnelli and Paolo Garimberti
- Visitors (First 4 Months)
- 40,000
- Partnerships
- National Museum of Cinema, Reggia di Venaria
Lore & Background
The J-Museum is located in the area of the Juventus Stadium, which also includes the J-Medical, a concept store, and a shopping center. The stadium itself was built on the site of the former Stadio delle Alpi and opened at the start of the 2011–12 season.
In Their Own Story
The facility opened its doors in May 2012 following its unveiling by Andrea Agnelli and Paolo Gamberti. Visitors can explore the site using audio guides available in English, French, German, and Spanish. The museum sits within the stadium complex that also houses the J-Medical center.
Reader's Guide
A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see the dressing rooms, facilities, the museum, and the pitch. The tours were initiated in November 2011 and the first tour was led by former Juventus player and current board member Pavel Nedvěd. Audio guides are also available to foreign visitors in English, French, German and Spanish.
Did You Know?
- The J-Museum was unveiled on 16 May 2012.
- The museum chairman is Paolo Garimberti.
- The museum features extensive use of technology.
- The stadium tour includes access to the museum.
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