The Flying Skate

Lore & Background

The Flying Skate was born from a desire to modernize the Canucks' image after their 1970 expansion. Designer Joe Borovich crafted a sleek, stylized skate blade that doubled as a hockey stick, with a puck forming the blade's heel. The logo's sharp angles and bold colors—blue, green, and white—reflected the team's aggressive, fast-paced play and the rugged beauty of British Columbia's coastline. During its two-decade run, the Flying Skate adorned the jerseys of legends like Stan Smyl, Trevor Linden, and Pavel Bure.

It was on the ice for the Canucks' first Stanley Cup Final appearance in 1982, where the team's 'Cinderella' run captivated the nation. The logo also witnessed the rise of the 'West Coast Express' line and the team's 1994 playoff heroics, cementing its place in franchise lore. Though replaced in 1997 by the orca logo, the Flying Skate never faded from fan memory, becoming a rallying cry for tradition and nostalgia. The design's return honored the team's heritage while bridging generations, proving that some symbols transcend time.

Today, the Flying Skate remains a powerful emblem of Vancouver's hockey soul, worn with pride by players and fans alike.

Reader's Guide

The smell of fresh ice and stale popcorn hits you first, mingling with the sharp tang of arena beer. The buzz of the crowd builds as the lights dim, and then you hear it—the low, guttural chant of 'Go Canucks Go!' that swells into a thunderous roar. Fans in Flying Skate jerseys—vintage and new—raise their fists, the blue and green blurring into a sea of motion. It's a ritual born in the 1980s, a call to arms that echoes through the rafters. This chant isn't just noise; it's a thread connecting generations. Grandparents who watched the 1982 run pass it down to kids who never saw the skate on the ice. It ties the team to Vancouver's identity as a city of rain, mountains, and resilience—a place where hockey is more than a game. The Flying Skate jersey is the uniform of that shared memory: a little faded, a little frayed, but still cutting through the present like a blade through fog.

Did You Know?

• The Flying Skate logo was designed by Joe Borovich, a graphic artist who also created logos for the Vancouver Whitecaps and BC Lions.
• The jersey's original colors—blue, green, and white—were chosen to represent the Pacific Ocean, the forests of British Columbia, and the snow-capped mountains.