PC Gaming Brands and Manufacturers, Part 2 Codexery

Creative Labs

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Creative Technology Ltd., also known as Creative Labs Pte Ltd., is a Singaporean multinational electronics company focused on audio technologies and products such as speakers, headphones, and sound cards.[1] Founded by Sim Wong Hoo, the company was highly influential in advancing PC audio in the 1990s after introducing its Sound Blaster card.[2]

Key facts and history

Creative was founded in 1981 and introduced the Sound Blaster, which gave personal computers the ability to play sound.[3] The company shifted focus from language to music, developing the Creative Music System, a PC add-on card.[4] In January 1998, Creative acquired Ensoniq for US$77 million to quickly obtain working PCI audio technology.[5] On January 4, 2023, founder Sim Wong Hoo died at age 67.[6]

The standalone Sound Blaster sound card, which debuted at the 1989 COMDEX show, was a direct result of the earlier audio interface's success.[4] The NOMAD series of digital audio players was introduced by the company in April 1999.[7] Creative chose to remove its stock from NASDAQ in 2007, leaving the Singapore Exchange as its only listing venue.[8]

What the cited sources add

The company's corporate profile states that Creative Labs, Inc., based in California, was established in 1988 to support sales and marketing across the Americas.[3] Creative Labs Europe was established in 1993 to support customers across the region, including Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden, and the United Kingdom.[3] Creative Labs Asia was established in 1999 as the core sales and marketing hub for the region, covering Japan, China, Hong Kong, Taiwan, South Korea, Australia, New Zealand, India, South Africa, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Turkey, and the Middle East.[3] The corporate profile notes that Creative operates globally with regional business units in the United States, Europe, and Asia.[3]

The company's mission, since its founding in 1981, has been to reimagine the way the world experiences sound.[3]

References

  1. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: "About Creative - Creative Companies - Creative Store (Singapore)" (original not read by us) en.wikipedia.org
  2. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: Chalk, "Sim Wong Hoo, founder of Sound Blaster maker Creative Labs, has died", PC Gamer, 2023-01-05; "Tributes flow as Creative CEO Sim Wong Hoo passes • The Register"; (C) Creative Labs 1999-2015, "Creative OEM Partners" (original not read by us) en.wikipedia.org
  3. "About Creative - Corporate Profile - Creative Store (Singapore)". facts only, no text reused. sg.creative.com
  4. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: Jason Dedrick, "Asia's Computer Challenge: Threat or Opportunity for the United States and the World?", Oxford University Press, 20 August 1998, p. 179–180 (we also read that source) en.wikipedia.org
  5. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: "Aureal And Creative Engage In Legal Skirmish", Aureal, 29 August 1999; "Creative Labs v. Aureal", fido7.su.hardw.pc.sound (original not read by us) en.wikipedia.org
  6. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: "Creative Technology founder and CEO Sim Wong Hoo dies", CNA (original not read by us) en.wikipedia.org
  7. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: Smith, "Creative declares war on iPod", The Register, 18 November 2004 (original not read by us) en.wikipedia.org
  8. Wikipedia, "Creative Technology" (CC BY-SA 4.0), which cites: "Creative Technology Announces Completion of Its Voluntary Delisting from Nasdaq – Company's Sole Exchange Listing Now On the SGX-ST", Creative, 2007-09-04 (original not read by us) en.wikipedia.org

Each numbered sentence above was checked against the source it cites before publication. Sentences citing Wikipedia adapt text from the English Wikipedia article Creative Technology (contributors), used under CC BY-SA 4.0; this entry is available under the same licence. Other sources were used for facts only; no text or images are copied from them.

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Sources

Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.

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