DeepCool
Chinese manufacturer of cooling, cases, and power supplies since 1996.
DeepCool, also known as 九州风神, is a Beijing-based Chinese hardware company that got its start in 1996. Initially, it focused on making desktop and server coolers for original design manufacturers (ODMs). Over the 2000s, the company branched out from air coolers into all-in-one liquid cooling systems, and later expanded into PC cases and power supplies. It runs manufacturing plants in Huizhou and sells its products in over 70 countries. In 2020, DeepCool filed for an initial public offering on the Shenzhen Stock Exchange’s ChiNext board, but the application was turned down in 2022. In June 2024, the U.S. Department of Commerce placed DeepCool on a sanctions list, alleging it had supplied more than US$1 million in computer hardware to Russian entities on the "Common High Priority List," potentially aiding Russia’s military efforts in the war in Ukraine.
Quick Facts
- Trade Name
- DeepCool
- Industry
- Computer hardware
- Hq Location City
- Beijing
- Hq Location Country
- China
- Products
- Computer cooling / Computer cases / Power supplies / Mousepad / Laptop cooler / Computer mouse / Computer keyboard
- Num Employees
- 1,681
Facts from the source article.
Lore & Background
DeepCool was founded in Beijing in 1996 with an initial focus on producing desktop and server coolers for original design manufacturer (ODM) partners. During the 2000s the company expanded from air coolers to include all-in-one liquid cooling systems and later diversified into PC cases and power supplies. In 2020, DeepCool applied for an initial public offering on the ChiNext board of the Shenzhen Stock Exchange, but the application was rejected in 2022. In June 2024 the United States Department of Commerce added DeepCool to a sanctions list, alleging that the company supplied over US$1 million in computer hardware to Russian entities on the 'Common High Priority List', potentially contributing to Russia's military capabilities in the war in Ukraine.
Reader's Guide
DeepCool's significance lies in its evolution from an ODM-focused cooler manufacturer to a globally distributed brand offering a broad range of PC hardware. Its expansion into all-in-one liquid cooling, cases, and power supplies during the 2000s positioned it as a comprehensive supplier for the DIY computer market. The company's attempted IPO in 2020 and its rejection in 2022 mark a notable financial event, while the 2024 U.S. sanctions highlight geopolitical entanglements in the technology supply chain. The allegation that DeepCool supplied over US$1 million in hardware to Russian entities on a priority list ties the company to ongoing international tensions. Its legacy is thus shaped both by its product diversification and by its involvement in sanctions-related controversies, though the full impact of these events remains to be seen.
Did You Know?
- DeepCool's Chinese name is 九州风神.
- The company was founded in Beijing in 1996.
- Its IPO application on the ChiNext board was rejected in 2022.
Frequently Asked Questions
Who is DeepCool?
DeepCool (九州风神) is a Beijing-based Chinese hardware company founded in 1996. It began by building desktop and server coolers for ODM partners before evolving into a broader PC components brand.
What products does DeepCool make?
The company started with air coolers, then added all-in-one liquid cooling systems in the 2000s, and later expanded into PC cases and power supplies. Its products are now distributed in more than 70 countries.
Where is DeepCool headquartered and where does it manufacture?
Corporate operations are run out of Beijing, while the physical manufacturing plants are located in Huizhou, China.
How did DeepCool evolve from its founding to today?
What began in 1996 as a niche cooler supplier to ODM partners grew over the years into a diversified line spanning AIO liquid coolers, cases, and power supplies. That expansion allowed the brand to reach customers in over 70 countries.
More in Computer Cooling and Sound Cards 1-24
Spotted an error? Know more?
Reader corrections go straight into our review queue. Suggest an edit · How this site is sourced