Cupra Racing

Rallying

SEAT's first World Rally Championship entry came in 1977 with the SEAT 1430/124D Especial 1800, which finished third and fourth at the Monte Carlo Rally driven by Antonio Zanini and Salvador Cañellas. Later, the SEAT Ibiza, a front-wheel-drive car based on the Volkswagen Polo, competed in European national championships. Success arrived after a 2-litre version was homologated as a kit-car, with wider tracks, larger wheels, and brakes permitted by FIA regulations. These victories and the sport's popularity in Spain led Volkswagen Group to fund a WRC project, announced at the 1997 San Remo rally. The SEAT Córdoba WRC debuted in 1998, featuring a turbocharged four-cylinder engine, permanent four-wheel drive, and active differentials. However, its short wheelbase and high-mounted engine hindered performance. SEAT withdrew from international rallying at the end of 2000.

Touring cars

In 2002, SEAT Sport launched the SEAT León Supercopa, a one-make series in Spain that later expanded into the SEAT León Eurocup in 2008. The team entered the European Touring Car Championship in 2003 with the SEAT Toledo Cupra, driven by Jordi Gené and Frank Diefenbacher. Rickard Rydell joined in 2004 and secured the team's first victory. When the ETCC became the World Touring Car Championship in 2005, Peter Terting replaced Diefenbacher, and Jason Plato and Marc Carol also drove.

The León model debuted later that year. In 2006, Gabriele Tarquini, Yvan Muller, and James Thompson joined, with André Couto, Oscar Nogués, and Florian Gruber appearing in one-off rounds. For 2007, Michel Jourdain Jr. and Tiago Monteiro replaced Rydell, Thompson, and Terting, and the TDi diesel León was introduced late in the season. In 2008, Yvan Muller won SEAT's first WTCC drivers' title, and SEAT took the manufacturers' championship.

In 2009, Gabriele Tarquini won the drivers' title, and SEAT again won the manufacturers' championship. SEAT withdrew as a manufacturer-backed team after 2009 but supported the SR-Sport team run by SUNRED Engineering in 2010.

Extreme E

In September 2020, Abt Sportsline partnered with Cupra to form Abt Cupra XE for the inaugural Extreme E season, an all-electric SUV off-road series. The original drivers were Mattias Ekström and Claudia Hürtgen, with Jutta Kleinschmidt replacing Hürtgen after Round 2. The team finished second at the Island X-Prix and fifth in the season standings. For 2022, Kleinschmidt and Nasser Al-Attiyah drove, with Klara Andersson replacing Kleinschmidt for the final two rounds.

The team modified the Spark Odyssey 21 with a Cupra Tavascan Extreme E Concept design, earned a third-place finish at the Copper X-Prix, and won the Energy X-Prix, finishing sixth overall. In 2023, Andersson and Al-Attiyah raced, with Sébastien Loeb substituting for Al-Attiyah at Rounds 5–6 and 7–8 due to scheduling conflicts. The team achieved second place in Round 7 and third in Round 8 at the Island X-Prix II, and secured its first best qualifier in Round 8.

Adrien Tambay partnered Andersson for the final two rounds. The team suffered its first DNS in Round 9 after Andersson crashed in qualifying. Abt Cupra finished sixth in the season and announced in December 2023 it would not return for 2024 but was open to Extreme H in 2025.

Formula E

In May 2022, Abt Sportsline announced a return to Formula E for the 2022–23 season with Cupra as Abt Cupra Formula E Team, using Mahindra powertrains. Mahindra withdrew from the Cape Town e-Prix due to rear suspension safety concerns, and Abt Cupra withdrew as well. The team finished last in the Teams' Championship. For 2023–24, Lucas di Grassi replaced Frijns.

In April 2024, Abt's powertrain deal with Mahindra was reported to end after the season, with Lola-Yamaha powertrains to be used from 2024–25. The team entered as Lola Yamaha Abt Formula E Team, leaving Cupra's partnership status uncertain. In November 2024, Lola took over Abt's entrants' licence, ending Cupra's involvement. In December 2024, Cupra partnered with Kiro Race Co for the 2024–25 season as Cupra Kiro.

Dan Ticktum scored the team's first podium and race victory at Race 2 of the Tokyo ePrix and the Jakarta ePrix, respectively. F1 Academy graduate Bianca Bustamante was signed as a development driver and participated in the 2024–25 rookie test and the 2025–26 pre-season women's test.