Brabus

Did You Know?

• The company name Brabus is derived from the first three characters of the founders' surnames: Brackmann and Buschmann.
• In 2012, Brabus started building its third factory in Bottrop.
• Brabus collaborated with watchmaker Panerai in September 2021 to produce the Panerai Submersible S Brabus Black Ops Edition in three colors.

Operations

Brabus aims to maximize car performance by increasing horsepower and speed. Customers can buy cars directly from Brabus or send in their vehicles for customization. The company purchases Mercedes models and modifies them per customer requests. Brabus offers cosmetic modifications such as spoilers, body kits, and alloy wheels, along with performance upgrades like racing differentials, exhaust systems, and engine remapping. Engine options range from 200 hp to 900 hp twin-turbo blocks. Interior improvements include custom upholstery and electronics.

Subsidiaries

Brabus has several subsidiaries: smart-BRABUS GmbH, a 50-50 joint venture with Daimler AG founded in 2001; BRABUS Classic, a dealer and restorer of older Mercedes-Benz automobiles; BRABUS Service GmbH, an authorized Mercedes-Benz service partner; BRABUS Yachting, a boat and ship customizer; BRABUS automotive GmbH, a concept vehicle developer with a new plant erected in 2014; CRD Car Research & Development GmbH & Co. KG, which develops special model series and marketing strategies; STARTECH, a customizer of Jaguar, Land Rover, and Aston Martin vehicles; BRABUS Private Aviation GmbH, an aircraft customizer; and regional importers including BRABUS Japan, EXE Corporation, BRABUS International Holdings (HK) Co. Ltd., BRABUS USA, and BRABUS Middle East LLC.

Brabus models

Brabus has built special editions of Mercedes-Benz, Maybach, Rolls-Royce, Porsche, Smart, Bentley, Land Rover, and Lamborghini vehicles. Models include the Brabus B18, B25 S, B35/B35S, and B45 based on the Mercedes-Benz A-Class (W177 platform). For the C-Class, models span multiple platforms: W202 (C 3.6, C V8), W203 (C V8S, C V8, C V8 Sportscoupe, C 3.8 S), W204 (Bullit with 6.3L twin-turbo V12), W205 (B18, B20, B25, B30, 410, 450, D3, D3 S, D4, D4 S, D22, D30E, 600, 650), and W206 (B30, D30, 730). Other models include the Brabus CL 5.8 Coupé (CL500) and various B-Class variants (D3, T1, W246).

Records

In 2006, the Brabus Rocket set a record for a street-legal sedan at 362.4 km/h, later improved to 365.7 km/h. A world-record speed of 330.6 km/h was set with a Maybach 57 powered by a 730-hp SV12 S Biturbo engine. It accelerates from 0 to 100 km/h in 3.7 seconds and has a top speed of 370 km/h.