Los Angeles Headquarters

100 Thieves: A lifestyle brand and gaming organization competing in multiple esports titles.

100 Thieves, LLC (abbreviated 100T) is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew "Nadeshot" Haag. The organization competes in several video games, including Apex Legends, Call of Duty, Counter-Strike 2, Rainbow Six Siege, Marvel Rivals, and Valorant. They currently operate three franchise teams, which compete in the Valorant Champions Tour (VCT), Apex Legends Global Series (ALGS) (branded as Crazy Thieves), and the Call of Duty League (CDL) (branded as Los Angeles Thieves).

Quick Facts

Founder: Matthew "Nadeshot" Haag
Location: Los Angeles, California
Founded: 2017

Lore & Background

100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty team captain, (MLG) X Games gold medalist, and 2014 Esports Athlete of the year. In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert. On October 23, 2018, 100 Thieves announced that they finished their Series A funding round co-led by Scooter Braun and Drake, who both became co-owners when they raised $25 million.

Their Series B funding round on July 16, 2019, was led by Artist Capital Management which raised $35 million. In March 2021, 100 Thieves signed a sponsorship deal with Truly Seltzer and Twisted Tea. They acquired gaming peripheral company Higround in October 2021. On December 2, 2021, 100 Thieves announced their Series C funding round, which raised $60 million.

In May 2022, 100 Thieves announced its intentions to publish a video game. It hired former Telltale Games CEO Pete Hawley as its Chief Product Officer to set up a studio. In July, more than 10 members of 100 Thieves' content team were laid off. Nadeshot launched his own energy drink, called Juvee, on October 4.

In January 2023, around 30 employees were laid off. That November, 100 Thieves announced it was laying off 20% of its workforce, affecting employees at its game studio and energy drink brand. These business units would also be spun off as separate companies. On May 6, 2024, the Esports World Cup Foundation announced the 30 organizations who would make up the Club Support Program, with 100 Thieves being one of them.

In December 2024, Nadeshot revealed that he would be taking a step back from 100 Thieves to pursue full-time content creation. In September 2025, Nadeshot confirmed that he is no longer the CEO of 100 Thieves, but remains involved with the organization in other roles.

Reader's Guide

100 Thieves has fielded teams in Apex Legends, Call of Duty, Counter-Strike 2, Marvel Rivals, Rainbow Six Siege, and Valorant. Their Apex Legends team, branded as Crazy Thieves, returned in November 2024 and as of January 2026 competes in the ALGS. The Los Angeles Thieves won the 2022 Call of Duty League Championship. The organization entered Counter-Strike 2 in November 2025. They entered Marvel Rivals in March 2025, left in November 2025, and re-joined in February 2026. They entered Rainbow Six Siege on February 14, 2026. Their Valorant team competes in the VCT.