Morton's Potato Chips
Texas chip maker known for Chip-Os and a Carpenters ad.
Morton's Potato Chips was a potato chip company popular in Texas, United States, and a notable chip maker in Dallas in the 1960s and 1970s. The company was known for its corn chips called Chip-Os and for a 1970s commercial featuring the vocal and instrumental duo The Carpenters. Morton Foods merged with General Mills in 1964. In addition to bags, Morton's also distributed tin cans of potato chips, which have often been available for sale on eBay.
Quick Facts
- Headquarters
- Dallas, Texas, United States
- Key product
- Chip-Os corn chips
- Merger
- Merged with General Mills in 1964
- Notable endorsement
- The Carpenters commercial in 1971
Facts from the source article.
Background
The Carpenters – a vocal and instrumental American duo consisting of siblings Karen and Richard Carpenter – did a commercial for Morton's Potato Chips in the 1970s. According to Richard Carpenter, the jingle was written in the Carpenters key, and it worked out perfectly for them. The jingle included many special effects including warping of images and intricate zooms. In Close to You: Remembering the Carpenters, Carpenter notes that the backing track for the jingle was previously recorded in the Carpenters' key, but then Karen and Richard recorded their overdubbed vocals. The video was recorded on Yonge Street in Toronto, Ontario, Canada in 1971 during a major worldwide Carpenters tour. The Carpenters rarely did commercials, and this advertisement for Morton's Potato Chips was one of only a few commercials they chose to endorse.
More in Snack Food Manufacturers of the United States
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