Mrs. Fisher's
Midwest potato chip maker since 1932.
Mrs. Fisher's, Inc., also known as Mrs. Fishers Potato Chips, is a regional manufacturer of potato chips founded in Rockford, Illinois. The company was begun in 1932 by Ethel Fisher and today is one of the oldest chip manufacturers in the Midwest and is the recognized brand name of potato chips in parts of the Midwestern United States.
Quick Facts
- Current owner
- Roma and Mark Hailman
- Origin
- USA
Facts from the source article.
Did You Know?
- The company was sold to truck driver Sylvester Hahn in 1949, then to employees Anthony and Mario Marsili in 1962.
- In 2017, an FDA ban on partially hydrogenated oils forced Mrs. Fisher's to switch to hydrogenated soybean oil—the third FDA regulation to change their recipe.
History
Eugene Fisher, husband of Ethel Fisher, conceived the idea of making potato chips as a way to earn extra money during the Depression. The logo, created by Eugene in the first year, features a top-hatted potato-man dancing in a circle with two children and has changed little since. Packaging uses bright red and yellow striping. The brand was originally called "Mr. and Mrs. Fisher's," but after Eugene deserted his wife and daughter, Ethel removed his name. The company was sold to truck driver Sylvester Hahn in 1949. Since 2007, former employees Roma and Mark Hailman have owned the company, which remains locally run and sells chips in northern Illinois and southern Wisconsin.
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