Signal Iduna Park

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Lore & Background

The stadium's name comes from the Signal Iduna Group, an insurance and financial services group created through the merger of the Dortmund-based Signal Versicherungen and the Hamburg-based Iduna Nova Group on 1 July 1999. The name Iduna is derived from the Norse deity 'Idun(a),' the goddess who was responsible for the apples that the gods had to eat to preserve their youth and immortality. The Signal Iduna Group has a sponsorship agreement with Borussia Dortmund, which gave them the naming rights to what was previously Dortmund's Westfalenstadion. The contract runs until 30 June 2026.

In Their Own Story

The Signal Iduna Group's connection to Dortmund runs deep. The group was created through the merger of the Dortmund-based Signal Versicherungen and the Hamburg-based Iduna Nova Group. The two original groups have been closely linked to the economic middle classes of crafts, trade and commerce since their creation at the beginning of the 20th century. The stadium naming rights deal, effective from 1 December 2005, cemented the group's name in the city's sporting landscape.

Reader's Guide

Signal Iduna Park is not a Formula 1 venue. It is the home of Borussia Dortmund. The stadium's naming rights are held by the Signal Iduna Group through a sponsorship agreement with Borussia Dortmund. The contract for the naming rights runs until 30 June 2026.

Did You Know?

• The stadium has been called Signal Iduna Park since 1 December 2005.
• The naming rights contract runs until 30 June 2026.
• The name Iduna comes from the Norse goddess Idun(a), who was responsible for apples that preserved the gods' youth.
• The Signal Iduna Group was created through the merger of Dortmund-based Signal Versicherungen and Hamburg-based Iduna Nova Group on 1 July 1999.