Super Shy

A mix of liquid drum and bass, bubblegum, and Jersey club about a shy person expressing their feelings to a crush.

"Super Shy" is a song by the South Korean girl group NewJeans, featured as the first of three singles from their second extended play, Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023, alongside the prologue song "New Jeans." Later, "Super Shy" was sent to contemporary hit radio in the United States through Interscope Records on August 15, 2023. It is a mix of liquid drum and bass, bubblegum, and Jersey club, featuring a staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about a shy person who expresses their feelings to a crush.

Quick Facts

Artist

NewJeans

Language

English, Korean

Released

7 July 2023

Written

2020

Genre

Liquid drum and bass
Jersey club
bubblegum

Length

2:34

Label

ADOR

Composer

Erika de Casier
Frankie Scoca
Kristine Bogan

Lore & Background

Following the release of OMG in January 2023, ADOR CEO Min Hee-jin revealed NewJeans was preparing a new album. In April, Min stated in an interview with Billboard that the group had finished recording earlier that month. ADOR announced in June that NewJeans would release their second extended play, Get Up, on July 21, 2023, featuring six songs including the triple title tracks "Super Shy," "ETA," and "Cool With You," along with the prologue song "New Jeans." In an interview with Rolling Stone, member Hanni described the upcoming tracks as "fresh," saying the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you." "Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also served as producer. The lyrics were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle.

Reader's Guide

Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal. The musical-style video starts with Danielle riding a red bicycle through the streets of Lisbon to go meet the other members in a park. Later on, they notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy," prompting flash mobs in squares, parks, streets, and markets. Created by Black.Q and Eunju Kim, the choreography is based on waacking and purposefully includes simple movements. In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs, and wear cheerleading uniforms and tennis skirts. David Renshaw of The Fader noted the influence of filmmaker Wes Anderson's visual style throughout the video. The song won six first place music program awards, including a triple crown on Inkigayo.

Did You Know?

"Super Shy" was NewJeans' third number-one hit on the South Korean Circle Digital Chart.
The song debuted at number two on the Billboard Global 200, becoming NewJeans' best-performing song on that chart.
NewJeans promoted the song through a YouTube Shorts dance challenge under the hashtag "ImSuperShy," which won silver at the 2024 Clio Music Awards.