Never Broke Again

History

The NBA label was originally part of Atlantic Records when YoungBoy Never Broke Again signed his 5-year record deal with that label, and music began being officially licensed to a company named Never Broke Again, LLC. The label has since grown to be independent of Atlantic and is now signed under Motown Records, which distributes their music; however, the label also releases independently from Motown through UnitedMasters. In an interview, Habtemariam spoke on her decision to ink the deal. YoungBoy noted that the deal came into place because he "had a responsibility to [his] artists to make sure to find the right partner for [his] label." Clairborne noted his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives." Maurice "Kenoe" Jordan, a Grammy Awards winning producer and vice president of A&R of Motown, noted that his decision to proceed was influenced by being from Baton Rouge, Louisiana, and that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown." He also noted that "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic." Following the joint venture deal, Never Broke Again released their first project under the label, Never Broke Again: The Compilation, Vol. The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy.