Hope and Greenwood

Did You Know?

• Owning a sweetshop was said to have been a "childhood dream" of Miss Hope.
• In February 2013 Luke Johnson became an investor and shareholder.
• In 2015, Hope and Greenwood entered into administration; Honeycomb Project Management acquired the intellectual property in August 2015 to keep the brand alive.

Products

Hope and Greenwood make their own sweets and sell them directly in two shops. The first opened in East Dulwich, London in 2004, and a second followed in Covent Garden in 2006, which was named best original store at that year’s Living London awards. Both shops have won several prizes and are often used as filming locations. In 2007, the business went global by opening a store in Japan with PlazaStyle.

The company supplies major UK department stores like Harrods, Selfridges, and John Lewis, as well as supermarkets such as Ocado and Waitrose, plus many independent shops across the UK. They also export to more than 35 countries. Customers can order through the website. In 2012, Hope and Greenwood introduced a “Life is Sweet” homewares line, featuring kitchenware and stationery, sold in various UK retailers and their own stores.

Miss Hope has written four recipe books; one of them, Miss Hope’s Chocolate Box, was named Sainsbury’s Book Title of the Month.

Television appearances

Kitty Hope and Mark Greenwood are regularly called on as experts in their field, having popped up on programmes like The Alan Titchmarsh Show, The One Show, and Heston's Fantastical Food. In 2012, they lent their expertise to the final of The Apprentice’s eighth series, advising contestants on building a luxury brand. Two years later, they fronted a four-part BBC Two series called Sweets Made Simple, travelling across the UK to show viewers how to make their favourite confections, from sourcing top ingredients to customising recipes. A fourth cookbook came out alongside the show, which drew a peak audience of 1.8 million. Miss Hope said she was “tickled pink” by the experience.