Maynards
British confectioner known for wine gums.
Maynards was a British confectionery manufacturer best known for producing wine gums. The brand was acquired by Cadbury in the 1990s, which later became part of Mondelez International. In 2016, Maynards was combined with Bassett's to form Maynards Bassetts.
Quick Facts
- Founded
- 1880
- Founders
- Charles Riley Maynard and Tom Maynard
- Headquarters
- Harringay, London
- Key product
- Wine Gums
- Year wine gums introduced
- 1909
- Acquired by cadbury
- 1988
Facts from the source article.
History
Charles Riley Maynard and his brother Tom began making sweets in their kitchen in 1880. Charles's wife, Sarah Ann, ran a sweet shop next door selling their products in the Stamford Hill area of Hackney, London. In 1896 the brothers formed the Maynards sweet company. A new factory was set up on Vale Road, Harringay in 1906, situated below an embankment of the New River to access clean Hertfordshire spring water for production, while the nearby Lee Navigation and railways facilitated shipping of coal, sugar, and gelatin.
Around the turn of the century, Charles Gordon, heir to the firm, suggested diversifying into wine gums. His father, a teetotal Methodist, was persuaded when told the sweets would contain no alcohol, and Maynards Wine Gums were introduced in 1909. The works grew to employ four figures in Harringay, and the company expanded to other locations including a toffee factory in the Ouseburn area of Newcastle upon Tyne. The chain of 140 sweet shops was sold in 1985, and the company was acquired by Cadbury in 1988.
In 1990 the brand merged with Bassett's and Trebor, and manufacture of the three brands moved to Sheffield in 1991. By 2002 worldwide sales of Maynards Wine Gums reached forty million pounds sterling per year.
More in Confectionery Companies of the United Kingdom
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