Superstition Meadery

Lore & Background

Superstition Meadery began when Jeff and Jen Herbert started making mead as home-brewers around 2007. They transitioned to professional production in 2012 through an alternating proprietorship with Juniper Well Ranch in Skull Valley, Arizona. In 2014, the company opened a production facility and tasting room in the cellar of the Burmister Building in Prescott.

The product line features over 85 different meads, including traditional meads like Lagrimas de Oro (a semi-sweet traditional mead), melomels such as the berry-based Marion and mango-based Ragnarok, a vanilla metheglin called Tahitian Honeymoon, and grape-based pyments like Aphrodisia. Heavier dessert meads include the White Series: barrel aged meads with one of four berry juices and white chocolate. Many meads are aged in American oak, as well as bourbon, wine, craft beer and port barrels.

Reader's Guide

Superstition Meadery's significance lies in its rapid growth from home-brewing to a nationally recognized producer, winning multiple awards at major competitions such as the Mazer Cup International and Mead Free or Die. The company's business achievements include being named the 2019 Arizona Master Award Winner of the Success Awards by the Arizona Small Business Development Center Network, and receiving the 2019 SBA Small Business Persons of the Year award in Washington, D.C. Their distribution network reaches 40 U.S. states through direct-to-consumer shipping and 25 states through account distribution, with additional international presence in Denmark, Thailand, Japan, and Singapore. The meadery's extensive product line of over 85 meads, ranging from traditional styles to innovative barrel-aged creations, has helped establish Arizona as a notable region for mead production.