Singha
Thai pale lager brewed since 1933 with royal Garuda endorsement.
Singha is a pale lager from Thailand, produced by the Singha Corporation Co. Ltd., which is part of the larger Boon Rawd Brewery. The beer first appeared in 1933 and received a notable honor in 1939 when King Rama VII permitted the royal Garuda symbol to be displayed on its bottles. It is sold in more than 50 countries, offered in a standard version at 5% ABV and a light version at 3.8% ABV. The brew is made with 100% barley malt, three varieties of European hops, and 100% artesian water, resulting in a golden yellow color, a full body, and a rich flavor. Packaging includes 330 ml and 620 ml bottles, 330 ml and 490 ml cans, and draft.
Singha has been involved in several sponsorships. In football, it backed Chelsea F.C. from 2010 to 2022. In August 2015, it entered a three-year partnership with Leicester City F.C. as the club’s official platinum partner and exclusive beer partner, which also made Singha the sponsor of the Spion Kop Stand. In motorsport, Singha became the official beer sponsor of the MotoGP World Championship in 2014. Since 2015, it has sponsored Finnish Formula One driver Kimi Räikkönen, with its branding appearing on the cars of Scuderia Ferrari and Alfa Romeo F1 Team. In snooker, Singha supports several Thai players on the World Snooker Tour, including women’s world number one Mink Nutcharut. In 2024, it began sponsoring PigPen Productions, starting with a partnership for the play *Deuteronomy* at Riverside Studio’s Bitesize Festival.
Quick Facts
- Related
- LEO, U BEER, MY BEER, Snowy, Kopper Beer
- Abv
- 5.0%
- Introduced
- 1933
- Origin
- Thailand
- Manufacturer
- Boon Rawd Brewery
- Style
- Lager
Facts from the source article.
Lore & Background
Singha was first brewed in 1933 by the Boon Rawd Brewery, and in 1939 it received official endorsement from King Rama VII, who permitted the royal Garuda symbol to be displayed on the bottle. The beer is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. It is described as golden yellow in color, full-bodied, and rich in taste. Singha is packaged in bottles (330 ml and 620 ml), cans (330 ml and 490 ml), and on tap.
The brand has engaged in various sponsorships. In football, Singha sponsored Chelsea F.C. from 2010 to 2022, and in August 2015 announced a three-year partnership with Leicester City F.C. as the club's official platinum partner and exclusive beer partner, which also included sponsorship of the Spion Kop Stand. In motorsport, Singha became the official beer sponsor of the MotoGP World Championship in 2014, and has sponsored Finnish racing driver and 2007 Formula One World Champion Kimi Räikkönen since 2015, with the brand appearing on the car liveries of Scuderia Ferrari and Alfa Romeo F1 Team.
Singha also sponsors a number of Thai snooker players competing in the World Snooker Tour, including the women's world number one, Mink Nutcharut. In 2024, Singha began sponsoring PigPen Productions, starting with a partnership over PigPen's Deuteronomy at the Riverside Studio’s Bitesize Festival.
Reader's Guide
Singha holds a notable position as a Thai pale lager that has been produced continuously since 1933, with a royal endorsement from King Rama VII in 1939 that remains a distinctive mark on its branding. Its availability in over 50 countries reflects its international reach, and its recipe—using 100% barley malt, three European hop varieties, and artesian water—distinguishes it within the lager category. The brand's extensive sponsorship portfolio spans football, motorsport, snooker, and theatre, indicating a broad marketing strategy. In football, its long-term sponsorship of Chelsea F.C. from 2010 to 2022 and its partnership with Leicester City F.C. beginning in 2015 demonstrate sustained engagement with English football. In motorsport, its role as official beer sponsor of the MotoGP World Championship since 2014 and its sponsorship of Kimi Räikkönen since 2015, with visibility on Ferrari and Alfa Romeo F1 cars, align the brand with high-profile racing. Its support of Thai snooker players, including the women's world number one, and its 2024 entry into theatre sponsorship through PigPen Productions, show a diverse cultural footprint. The beer itself is offered in standard and light versions, packaged in multiple formats, and is characterized as a full-bodied, golden lager.
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