Freedom Project
A promotional OVA series sponsored by Nissin Cup Noodles.
Kevin Payravi · CC BY-SA 4.0
In 2006, to mark its 35th anniversary, Nissin Cup Noodles launched a promotional campaign called Freedom Project. Central to this was a seven-part original video animation (OVA) series titled *Freedom*. The character and mecha designs were handled by Katsuhiro Otomo, known for the film *Steamboy* and the manga *Akira* (which he also adapted into a film). Direction was by Shuhei Morita, who created the award-winning short *Kakurenbo*, while the writing team included Dai Satō, Katsuhiko Chiba, and Yuuichi Nomura. Throughout the series, characters are frequently shown eating Nissin Cup Noodles, making the product placement obvious.
The OVA was produced by Sunrise and distributed by Bandai Visual. The collective creative team behind *Freedom*—which included animators and production staff who had worked on *Steamboy*—was referred to as the "Freedom Committee." The theme song, "This Is Love," was performed by popular Japanese singer Hikaru Utada. Her 19th Japanese single, "Kiss & Cry," was used in Nissin’s fifth television commercial for the project, which started airing in Japan on April 20, 2007.
The story follows a 15-year-old boy named Takeru, a third-generation Moon dweller who loves Cup Noodles. He is cheerful but shy around girls and fascinated by Earth. After a permanent climate shift destroyed civilization on Earth, humanity built cities on the far side of the Moon, declaring the Republic of Eden. Over 160 years later, children complete compulsory education at age 15 and are granted a brief period of freedom before becoming citizens. Takeru builds his own vehicle—a machine called a "Vehicle"—and enters a race with friends. When his vehicle catches fire on a public road, he is sentenced to ten hours of volunteer work outside the dome. There, he discovers a crashed capsule containing photographs and articles from Earth, including images of the Kennedy launch facility in Florida.
Infatuated with a young woman in one photo, Takeru tries to research Earth but finds the library’s information heavily censored. No one is allowed to travel far enough across the lunar surface to see the planet. He finds a small enclave outside Eden’s control, and its leader gives him access to a moon rover. From a distance, he sees that Earth is blue and habitable again.
- Type
- 7-part OVA series
- Sponsor
- Nissin Cup Noodles (35th anniversary)
- Character and mecha designer
- Katsuhiro Otomo
- Director
- Shuhei Morita
- Authors
- Dai Satō, Katsuhiko Chiba, Yuuichi Nomura
- Animation producer
- Sunrise
- Distributor
- Bandai Visual
- Theme song
- "This Is Love" performed by Hikaru Utada
Lore & Background
Civilization on Earth was destroyed by a permanent abnormal climate shift. Cities with millions of people were built on the far side of the Moon, becoming the only place where humanity survived. The remaining population declared the foundation of Republic Eden, expanding lunar colonies that loved peace and freedom. More than 160 years have passed. In Eden, children complete compulsory education at age 15 and are integrated as citizens. During their brief moratorium they are granted freedom. The story follows Takeru, a third-generation Moon-dweller with a big appetite for Cup Noodles, who discovers a secret that could change the society he depends upon. After his vehicle catches fire on a public road, he is sentenced to volunteer work outside the dome, where he finds a crashed capsule bearing photographs from Earth. Infatuated with a young woman in the photo, Takeru researches Earth and finds the library's information heavily censored. He befriends an enclave outside Eden's control, gains access to a moon rover, and sees that Earth is blue and habitable again. The authorities pursue him, but Takeru and his friend Bismarck commandeer an escape rocket and land in the ruins of Las Vegas, then trek across the United States.
Reader's Guide
Freedom Project stands apart from conventional OVA series first by the involvement of Katsuhiro Otomo, and also from the collaboration with Nissin Cup Noodles resulting in extensive TV advertising scheduled through the series' conclusion. Publicity began April 11, 2006, with banners and posters in Tokyo's busiest train stations. The series openly displays product placement of Nissin Cup Noodles. The creative team, collectively called the 'Freedom Committee,' includes animators and production staff who previously worked on Steamboy. The series was released on DVD from November 2006 to May 2008, and on HD DVD Twin format starting June 2007. A special limited-edition DVD, Freedom Previsited, was released on October 27, 2006, featuring a 6-minute prologue and staff interviews. The publicity campaign was well received by fans of Katsuhiro Otomo and animation fans in Japan, who saw him returning to his strengths of designing stylish mecha and memorable characters. According to the announcement of Nissin side, nonparticipation of Otomo is on schedule; Otomo confesses having resigned this work, or has refused the comment with some magazines.
Did You Know?
- The series openly displays Nissin Cup Noodles product placement in numerous scenes.
- The theme song 'This Is Love' is performed by popular Japanese pop singer Hikaru Utada.
- The character Alan is likely a reference to US Astronaut Alan Shepard.
- A special Freedom Project page on Yahoo! Japan streamed every episode one week before its DVD release date.
Live-Action Adaptations Across Formats
The landscape of DC Comics on television extends well beyond the familiar superhero dramas. Live-action programming drawn from DC properties spans a remarkable range of formats, including full series, standalone TV specials, and pilot episodes that never advanced to regular production. A notable subset of these live-action efforts originates from DC's Vertigo imprint, signaling that the publisher's more mature and literary graphic novels have found a home on the small screen alongside its flagship characters. Beyond scripted storytelling, the live-action category also encompasses unscripted television content and even television commercials, suggesting that DC's visual identity has permeated promotional and reality-style programming as well. This breadth indicates that the publisher's on-screen presence is not limited to a single genre or production scale but stretches across the full spectrum of what a television network or streaming platform might commission, from a brief commercial spot to a multi-episode narrative arc.
Animated Series and the Digital Frontier
Animation has long served as a primary vehicle for bringing DC Comics characters to television, and the catalog of animated projects reflects both traditional and emerging formats. Series and specials drawn from various DC imprints form the backbone of this output, while pilot episodes point to concepts that were developed but never committed to a full run. The animated category also includes TV animated specials, which allow for self-contained stories outside a regular series structure. Perhaps most notably, the inclusion of motion comics and web and short series highlights how DC's animated storytelling has migrated into digital and interactive spaces. Motion comics blend static artwork with limited animation to deliver narrative in a compact format, while web series and short-form content cater to online audiences accustomed to bite-sized viewing. Together, these formats demonstrate that DC's animated television footprint is not confined to a single broadcast model but actively experiments with how and where stories are delivered.
Interconnected Universes and Franchise Architecture
One of the most distinctive features of DC's television presence is the way its various series and films are organized into named, interconnected universes. The Arrowverse groups together a family of live-action shows that share a continuous narrative world, while the DC Extended Universe and the broader DC Universe label encompass cinematic and streaming efforts that build on a shared mythological foundation. On the animation side, the DC Animated Universe and the DC Animated Movie Universe represent similarly structured continuities, where characters and events carry over between series and feature-length films. This layered architecture means that a single character like Batman or Superman can appear across multiple, distinct continuity frameworks, each with its own internal logic and tonal identity. Rather than a single monolithic canon, DC's television strategy embraces parallel universes, allowing creators to explore different interpretations of the same source material without erasing prior work.
DC Television Within the Wider Media Ecosystem
DC Comics television does not exist in isolation; it is one thread in a vast tapestry of licensed media that also includes feature films, video games, and rival publisher adaptations. The reference architecture surrounding the television list explicitly links to parallel catalogs of DC-based films, DC video game titles, and even the analogous Marvel Comics television series, underscoring that the superhero small-screen landscape is a competitive and cross-pollinating field. Additionally, a dedicated listing of unproduced DC Comics projects reminds viewers that many ambitious television concepts never left the development stage, highlighting the gap between creative ambition and greenlight reality. The presence of an external link to DC's own television portal further signals that the publisher maintains a direct channel to fans for promoting its on-screen output. Taken together, these cross-references position DC television as a node in a sprawling, multi-platform entertainment ecosystem rather than a standalone product category.
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Frequently Asked Questions
What is Freedom Project?
Freedom Project is a seven-episode original video animation (OVA) created in 2006 as a promotional tie-in celebrating Nissin Cup Noodles' 35th anniversary.
Who designed the mecha and characters in Freedom Project?
Katsuhiro Otomo, the artist behind Akira and Steamboy, handled all character and mecha design work on the series.
Who directed Freedom Project?
The OVA was directed by Shuhei Morita, an animator recognized for his award-winning short film Kakurenbo.
Which studio animated Freedom Project?
Sunrise served as the animation producer for the series.
Why is Cup Noodles featured so prominently in Freedom Project?
The entire OVA was commissioned as a marketing campaign for Nissin Cup Noodles' 35th anniversary, so characters are regularly shown consuming the product as part of the narrative.
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