Mother Goose Club

Content

Each episode of Mother Goose Club features multiple segments with a cast of six main characters: Baa Baa Sheep, Eep the Mouse, Little Bo Peep, Jack B. Nimble, Mary Quite Contrary, and Teddy Bear. They sing and dance to nursery rhymes and original songs, often performing in front of animated backdrops, with some sequences fully animated in CGI. Episodes include sketch-like narrative segments. The program emphasizes words to aid early language skills, while rhymes and melodies encourage participation and physical movement. It also covers letters, colors, and shape recognition. The YouTube channel offers shorter song-only videos, and additional content appears on a mobile app and Netflix.

History

The show was developed by Harry Jho and Sona Jho, a pair of educators and parents who run Sockeye Media. They first uploaded Mother Goose Club videos to YouTube to show them to people in the industry, but the content unexpectedly attracted a huge general audience. By 2011, the channel had accidentally become one of the biggest kids' channels on YouTube worldwide. Episodes later aired on PBS stations and were released on DVD.

In 2015, Mother Goose Club was one of the first channels to appear on the YouTube Kids app. A compilation of episodes was licensed to Netflix in 2016. That same year, Sockeye Media started showcasing the series at MIPCOM and MIPJunior, and announced a deal with Foothill Entertainment for a new 52-episode CGI-animated series with story-driven 11-minute episodes, which entered development in 2018. In 2017, Sockeye Media and developer Story Toys Entertainment released an iOS app featuring books, videos, and games.

Also in June 2017, Sockeye partnered with DHX Media’s WildBrain to manage the YouTube channels and run paid media campaigns. Episodes were added to Kidoodle.TV in December 2019. In November 2020, content was announced for the interactive app Hellosaurus and for Sensical, a kids' streaming service from Common Sense Media.