Turn On, Tune In, Cop Out

Did You Know?

• The music video was directed by Nigel Simpkiss and produced by Ted Thornton for Swivel Productions.
• The video was filmed at Camber Sands and featured a fleet of beach buggies cruising the surf.
• The video was A-listed on French music television channel MCM in March 1995.

Critical reception

Caroline Sullivan from The Guardian called the song a cynical post-modern shopping anthem with singalong soul. James Masterton noted in October 1993 that it had the potential to be a major hit. Upon the 1995 release, a Music Week reviewer commented that Levi's ads often spawn Top 10 hits and that Freak Power's groovy number was set to become the latest. NME described it as stuffed with vocals that croakily doff their cap to Sly Stone, wah-wah guitar, and a chorus aware of its 1970s-crazed ludicrousness, calling it an insidious rare groove drip-feed. Andy Beevers in Record Mirror Dance Update praised the Radio Mix for emphasising the mellow husky male vocal, set against a great bassline and funky touches, with a Seventies feel done with understanding and intelligence. James Hamilton of Record Mirror described it as Norman Cook's Gil Scott Heron-ishly crooking jaunty excellent Donny Hathaway 'The Ghetto' based. Garry Mulholland from Select wrote that the song provides the low-slung funk backing for the ad's exploitation of shock-horror transexuality.