Reincarnated (album)

Background

Snoop Lion traveled to Jamaica and studied in the Nyabinghi branch of the Rastafari movement. He cited Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs, and Jimmy Cliff as influences. He stated, "I feel like I've always been Rastafari, I just didn't have my third eye open." Diplo, Major Lazer, Ariel Rechtshaid, and Dre Skull were the main producers, with Diplo serving as executive producer.

Singles

The first promotional single, "La La La" (produced by Major Lazer), was released on July 20, 2012, with a music video directed by Eli Roth on October 31, 2012. The first single, "Here Comes the King" (produced by Major Lazer, Ariel Rechtshaid, and 6Blocc), featuring Angela Hunte, was released on December 3, 2012, with a video directed by Andy Capper on February 7, 2013. The second single, "Lighters Up" (produced by Dre Skull and Major Lazer), featuring Mavado and Popcaan with an uncredited Jahdan Blakkamoore, was released to iTunes on December 18, 2012, and its video directed by Andy Capper debuted on VEVO on February 2, 2013; it was sent to Italian radio on February 8, 2013.

The third single, "No Guns Allowed" featuring Cori B and Drake, premiered on Conan on March 12, 2013, and was released for retail on April 2, 2013, alongside its video. It was serviced to Italian radio on April 5, 2013. "Ashtrays and Heartbreaks" featuring Miley Cyrus (produced by Major Lazer, Ariel Rechtshaid, and Dre Skull) was made available digitally on April 4, 2013, and impacted U.S. Rhythmic contemporary radio on April 29, 2013, and U.S. Top 40/Mainstream radio on May 28, 2013; its video was released on May 30, 2013.

Music videos for "Torn Apart" (featuring Rita Ora), "The Good Good" (featuring Iza), "Tired of Running" (featuring Akon), "Smoke the Weed" (featuring Collie Buddz), and "Get Away" (featuring Angela Hunte) were released on July 1, 2013, August 22, 2013, November 22, 2013, December 23, 2013, and January 3, 2014, respectively.

Critical reception

Reincarnated received mixed reviews from music critics. On Metacritic, it scored 53 out of 100 based on 22 reviews. David Jeffries of Allmusic gave it two and a half stars out of five, noting that fans who saw the documentary might rate it higher, but otherwise the album is "all heart and heart-in-the-right-place." Simon Vozick-Levinson of Rolling Stone gave three and a half stars out of five, calling it Snoop's "most consistently enjoyable record in years" and praising Diplo's production and Snoop's "surprising grace." Andy Gill of The Independent gave four out of five stars, highlighting the "infectious grooves" from Major Lazer's production team.

Commercial performance

The album debuted at number 16 on the Billboard 200 with first-week sales of 21,000 copies in the United States. It sold 8,600 copies in its second week, 4,700 in its third, and 2,900 in its fourth. It topped the Billboard Top Reggae Albums chart for 34 non-consecutive weeks and was the best-selling reggae album in the United States in 2013. As of May 2015, it had sold 104,000 copies in the United States.