Jel Sert

History and products

The company's name combined the words jelly and dessert, reflecting its original gelatin dessert mix. In 1929 it introduced Flavor Aid, a powdered drink mix, and these two products remained flagships until the 1960s, when Jel Sert acquired Pop-Ice and its line of frozen ice pops. Later that decade it launched Fla-Vor-Ice, which became the leading freezer pop brand in the United States. Otter Pops were acquired in 1996; that brand is strongest on the West Coast and features flavor-based characters such as Lil' Orphan Orange, Sir Isaac Lime, and Strawberry Short Kook. In 1999 the company signed a promotional deal with General Mills' Honey Nut Cheerios for its freezer bars. In 2000 Jel Sert acquired Wyler's powdered beverage mixes and the Royal and My-T-Fine pudding, pie filling, and flan brands. The following year it bought Nabisco's gelatin, pudding, and baking powder businesses, including Royal gelatin. In 2012 it acquired Super C, Pure Kick, and Zoic from Solis Brands, and in 2020 it added All Sport. Jel Sert also sells alcoholic freezer pops. In 2021 it partnered with Coca-Cola to launch Powerade freezer pops nationally. In 2024 it collaborated with Mars to market Milky Way- and Snickers-flavored pudding and pie mix. In April 2025, Jamba and Jel Sert partnered to create Jamba Singles to Go drink mix. The company has done charity work with the American Childhood Cancer Organization, the National Ovarian Cancer Coalition, and Operation Homefront.