New Bright
American RC toy maker founded in 1955.
New Bright Industrial Co., Ltd., based in Wixom, Michigan, is an American company that makes radio-controlled toys, mainly vehicles. It started in 1955 and became known for battery-powered and electric toy trains sold during the Christmas season between 1986 and 2012. Over time, the company added other RC toys like cars, boats, and robots developed with iRobot. Its current lineup includes licensed RC sports cars, monster trucks, ATVs, and speedboats—such as Forza Motorsport-themed Bugatti and Chevrolet models, plus a Jeep Wrangler Trailcat and a Ford Bronco racing truck that have mobile app-connected cameras called DashCams. New Bright also sells its own brand of unlicensed RC monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and wheeled insects and spiders. In addition to RC vehicles, the company offers a few non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.
- Founded
- 1955
- Headquarters
- Wixom, Michigan
- Official name
- New Bright Industrial Co., Ltd.
- Type
- American toy manufacturer
- Specialty
- radio-controlled vehicles
Lore & Background
New Bright was founded in 1955 and initially became known for its battery-operated and sometimes electric toy trains sold for Christmas between 1986 and 2012. Over time, the company introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot. The company sells both licensed and unlicensed products, including Forza Motorsport-themed Bugatti and Chevrolet cars, and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams. Unlicensed New Bright-branded products include monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.
Reader's Guide
New Bright occupies a distinct niche in the radio-controlled toy market as a manufacturer that bridges licensed automotive brands and original, often whimsical designs. The company's history of producing Christmas-exclusive trains from 1986 to 2012 shows a long-standing seasonal product line, while its collaboration with iRobot on toy robots indicates an effort to diversify beyond traditional RC vehicles. The inclusion of mobile app-connected DashCams in certain licensed RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) reflects an attempt to integrate modern technology into its products. New Bright's unlicensed offerings, such as wheeled insects and spiders, demonstrate a willingness to create novel RC forms. The company also maintains a small line of non-remote-controlled free-rolling toys, showing a broader but limited presence in the toy vehicle category. Overall, New Bright's significance lies in its sustained production of both licensed and original RC vehicles from its founding in 1955 through the present, with a particular emphasis on Christmas-themed trains and a range of vehicle types from monster trucks to speedboats.
Did You Know?
- The company sold battery-operated and electric toy trains for Christmas from 1986 to 2012.
- New Bright has developed toy robots with iRobot.
- Some New Bright RC vehicles feature mobile app-connected cameras marketed as DashCams.
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