It Was Written

Lore & Background

Following the critical acclaim of *Illmatic* (1994), Nas concentrated his efforts in a more mainstream direction, in contrast to his debut's raw, unpolished, and underground tone. *Illmatic* did not experience the larger sales of major hip hop releases like Snoop Dogg's *Doggystyle* (1993), partly due to Nas's shy personality and lack of involvement in promoting the record. Nas began making appearances on other artists' work, including Kool G Rap's "Fast Life" on *4, 5, 6* (1995) and Raekwon's "Verbal Intercourse" on *Only Built 4 Cuban Linx...* (1995), making him the first non-Wu-Tang Clan member to appear on one of its solo recordings. He began dubbing himself Nas Escobar on these guest appearances. Meanwhile, his excessive spending habits left him with little money, forcing him to ask for a loan to purchase clothes for the 1995 Source Awards. The success of fellow East Coast act The Notorious B.I.G. and promoter Puff Daddy at that awards show sent a message to Nas to change his commercial approach, resulting in his hiring of Steve "The Commissioner" Stoute as manager. Stoute convinced Nas to aim for a more mainstream, commercial direction for his second album, after which Nas enlisted the production team Trackmasters, known for their mainstream success. Other producers included DJ Premier, Dr. Dre, Havoc of Mobb Deep, L.E.S., Live Squad, and MC Serch as executive producer. The album was mastered by Tom Coyne at Sterling Sound in New York City, with cover art by Aimée Macauley and photos by Danny Clinch.

Reader's Guide

The album was generally well-received by critics. Marc Landas of *The Source* called it an "audio anthology of ghetto stories told by one of hip-hop's most prolific writers." Kris Ex of *Vibe* criticized its "consistently aggressive attempts at pop music" but wrote that Nas "shines through," though he concluded the album "isn't nearly as satisfying as his first one." Andy Crysell of *NME* wrote that "Nas's neat, considered lyrics treat the violence that surrounds him with a mixture of remorse, resignation and ebullience." Christopher John Farley of *Time* stated "The lyrics in *It Was Written* could be sharper, but the music, energetic and engaging on many tracks, helps drive his message home." *Q* magazine called Nas's performance "angry, lean and full of drive." Cheo Hodari Coker of the *Los Angeles Times* called the album "poetic," writing that it "demonstrates a continuing lyrical maturity." *Spin* magazine preferred the "reach" of *It Was Written* to Nas's "more suavely rapped debut," praising the production and describing the choruses as "grainy, pop-savvy." The album's release followed the commercial success of other mafioso-themed rap albums like Raekwon's *Only Built 4 Cuban Linx...* (1995), Jay-Z's *Reasonable Doubt* (1996), and AZ's *Doe or Die* (1995). Some critics dismissed its mainstream, R&B, and pop-leaning sound, as well as the enlistment of top production and popular guest artists. Rolling Stone's Mark Coleman wrote negatively of Nas's themes, calling it "the latest blatant example of trashy tough-guy talk" and questioning Nas's citing of both boxing coach Cus D'Amato and Pablo Escobar as inspirations. Jon Pareles of *The New York Times* commented that Nas "continually shifts perspective" and called it "late-stage gangsta rap, starting to buckle under its own contradictions." Robert Christgau of *The Village Voice* gave the album a "neither" rating. The album was ranked number 41 in *NME*'s critics' poll of 1996, and Jim Farber of the *New York Daily News* named it the sixth best album of 1996. *Spex* ranked it number four on its "End of Year" list, while *The Face* named it the twenty-fourth best album of 1996. "If I Ruled the World (Imagine That)" was ranked number 29 on *NME*'s Singles of the Year list and number 20 on *The Village Voice*'s Pazz & Jop list.

Did You Know?

• The album sold 270,000 copies in its first week and debuted at number one on the US Billboard 200 chart.
• Nas adopted the alias 'Nas Escobar' for this album, inspired by Colombian drug lord Pablo Escobar.
• The song 'I Gave You Power' is a first-person narrative from the perspective of a gun, produced by DJ Premier.
• Nas was the first non-Wu-Tang Clan member to appear on a solo Wu-Tang recording, on Raekwon's 'Verbal Intercourse'.
• The album's cover art was designed by Aimée Macauley, with photos by Danny Clinch.

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