Just Win Baby
Just Win Baby
The Las Vegas Raiders are a professional American football team based in the Las Vegas metropolitan area. The Raiders compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division.
- Originator
- Al Davis
- Affiliation
- Oakland/Los Angeles/Las Vegas Raiders
- Era
- 1970s–present (Popularized by Davis)
- Status
- Registered Trademark
- Philosophy
- Victory Above All
Verified Timeline
Lore & Background
The Raiders' 2026 season will be their 57th in the NFL, their 67th overall, their seventh in Las Vegas, their second under general manager John Spytek, and their first season under head coach Klint Kubiak. The team will attempt to improve upon their 3–14 record from 2025, make the playoffs after a four-year absence, end their 23-year AFC West title drought, and put an end to two consecutive seasons with fewer than five wins. This season will begin with the team's sixth head coach since 2021.
In Their Own Story
The narrative of this slogan begins in the aftermath of a disappointing 1962 season, where the team finished 1–13. In early 1963, ownership hired Al Davis to turn the franchise around. Davis immediately implemented his "vertical game" and introduced slogans that would become registered trademarks, including "Just Win Baby." Under this new banner, the Raiders improved to a 10–4 record in Davis's first year as coach, earning him AFL Coach of the Year honors. The slogan became the voice of a team that went on to defeat the Houston Oilers 40–7 for the 1967 AFL Championship and secure Super Bowl victories in 1976, 1980, and 1983. Even as the franchise moved to Los Angeles from 1982 through 1994 and returned to Oakland in 1995 before relocating to Las Vegas on January 22, 2020, the demand embedded in these words remained constant: victory above all else.
Reader's Guide
The Raiders held the first overall pick in the draft for the first time since 2007, when they were based in Oakland. The team's coaching changes for the 2026 season include the firing of head coach Pete Carroll after only one season, the hiring of Klint Kubiak as head coach on February 9, 2026, and the promotion of Rob Leonard to defensive coordinator.
Did You Know?
- The Raiders' 2026 season will be their first under head coach Klint Kubiak.
- The Raiders held the first overall pick in the draft for the first time since 2007.
Frequently Asked Questions
Who is Just Win Baby?
The term refers to a franchise slogan created by Al Davis rather than a specific individual. He launched this concept in 1963 when he took over as both head coach and GM.
What does the slogan mean for the Raiders organization?
It reflects a philosophy where winning is the only measure of achievement for the team. Davis implemented it to drive his aggressive offensive strategy known as the vertical game.
When was this mantra first introduced by Al Davis?
The slogan debuted in 1963 when Davis assumed leadership roles with the franchise. It has remained central to the team's identity through its moves from Oakland to Los Angeles and Las Vegas.
Did Al Davis use other slogans alongside Just Win Baby?
Yes, he implemented it alongside phrases like Pride and Poise and Commitment to Excellence. These mottos collectively supported his vision for the organization's culture.
Is the phrase still protected legally today?
The slogan serves as a registered trademark that defines Davis's pursuit of excellence from 1963 onward. It remains an official part of the Raiders brand in Las Vegas.
More in Stadium & Culture
Related in Las Vegas Raiders
Links follow this subject's own source article.
Elsewhere in the Las Vegas Raiders universe
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record