Just Win Baby

The 2026 season will be the Las Vegas Raiders' 57th in the National Football League (NFL), their 67th overall, their seventh in Las Vegas, their second under general manager John Spytek and their first season under head coach Klint Kubiak. The Raiders will attempt to improve upon their 3–14 record from 2025, make the playoffs after a four-year absence, end their 23-year AFC West title drought, and put an end to two consecutive seasons with fewer than five wins.

Quick Facts

Originator: Al Davis
Affiliation: Oakland/Los Angeles/Las Vegas Raiders
Status: Registered Trademark

Lore & Background

The Raiders held the first overall pick in the draft for the first time since 2007, when they were based in Oakland. Following the end of the 2025 season, the Raiders fired head coach Pete Carroll after only one season. The team has said that the search for a new hire would be led by GM John Spytek and minority owner Tom Brady. Defensive coordinator Patrick Graham's contract was not renewed and he left to become the defensive coordinator of the Pittsburgh Steelers. On February 9, 2026, the team named Seattle Seahawks offensive coordinator Klint Kubiak the team's new head coach. Former San Diego Chargers' head coach Mike McCoy was named assistant head coach. Kubiak named Seahawks' quarterback coach Andrew Janocko as the team's new offensive coordinator. Defensive line and run game coordinator Rob Leonard was promoted to defensive coordinator.

Reader's Guide

This season will begin with the team's sixth head coach since 2021. The Raiders will attempt to improve upon their 3–14 record from 2025. Intra-division opponents are in bold text. Networks and times from Weeks 5–17 and dates from Weeks 12–17 are subject to change as a result of flexible scheduling. The date, time and network for Week 18 will be finalized at the end of Week 17.

Frequently Asked Questions

Who is Just Win Baby?

The term refers to a franchise slogan created by Al Davis rather than a specific individual. He launched this concept in 1963 when he took over as both head coach and GM.

When was this mantra first introduced by Al Davis?

The slogan debuted in 1963 when Davis assumed leadership roles with the franchise. It has remained central to the team's identity through its moves from Oakland to Los Angeles and Las Vegas.

Did Al Davis use other slogans alongside Just Win Baby?

Yes, he implemented it alongside phrases like Pride and Poise and Commitment to Excellence. These mottos collectively supported his vision for the organization's culture.

Is the phrase still protected legally today?

The slogan serves as a registered trademark that defines Davis's pursuit of excellence from 1963 onward. It remains an official part of the Raiders brand in Las Vegas.