Yeezy

Kanye West's fashion collaboration with Adidas.

Adidas Yeezy, or just Yeezy, was a fashion collaboration between Kanye West's Yeezy and the German sportswear company Adidas. It offered sneakers in limited edition colourways as well as shirts, jackets, track pants, socks, slides, lingerie and slippers; the first shoe model, the Boost 750, was released in February 2015.

Quick Facts

Inventor: Kanye West and Adidas
Inception: 2015
Manufacturer: Adidas
Last production: 2022, 10

Lore & Background

West retained full ownership of the brand and creative control over its products. The collaboration debuted in February 2015 with the Yeezy Season 1 show, attended by Rihanna, Diddy and Kim Kardashian, and in 2020 Forbes described Yeezy's rise as one of the great retail stories of the century.