Donda

Kanye West's creative content company, named after his mother.

Donda, styled in all caps, is a creative content company founded by Kanye West and named after his late mother, Donda West; it shares its name with his tenth studio album, released in 2021.

Quick Facts

Founded

January 5, 2012

Founder

Kanye West

Key people

Virgil Abloh (creative director); Joe Perez (art director)

Products

Films
music videos
cover art
prints
stage design
marketing

Brands

Donda Sports

Lore & Background

West announced the company on January 5, 2012, in a series of Twitter posts, proclaiming that it would "pick up where Steve Jobs left off" as a design company that would galvanise creative thinkers.

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