Interactive Films Codexery

I'm Your Man (1992 film)

Audiences voted with joysticks to shape the story.

I'm Your Man (1992 film)

I'm Your Man is a 1992 short film designed to demonstrate Loews Theatres' interactive cinema system. It served as the debut project for Interfilm, the interactive cinema venture founded by Bob Bejan. Viewers could influence the action by using joysticks mounted in their seats to choose among three options at six predetermined moments.

The story opens with a scientist named Professor Bob explaining the voting process and introducing the three main characters. After this setup, the audience can freely "channel-surf" between characters' perspectives by voting, with the film switching to whichever character gains a majority vote. The plot follows Leslie Campbell, head of a New York City architecture firm, who has been framed for embezzlement by her corrupt business partner, Richard Hewitt. To prove her innocence, she plans to exchange incriminating evidence with an FBI agent at a party in an office building.

As Leslie prepares to leave, the agent, Laurence, calls to change their meeting time and tells her the password is "I'm Your Man." Unknown to Leslie, Laurence is actually a double agent working for Richard, who listens silently on speakerphone in his chauffeured car. While Leslie walks through New York to the party, Richard kills Laurence and uses the information from the call to set an ambush. At the party entrance, Leslie passes Jack Beaner, a socially awkward businessman attending solely to meet women. They share an elevator to the party, with Richard following. From this point, the audience chooses which character to follow, with votes occurring at set intervals.

Inside, Jack realizes he has misunderstood the party's nature due to bad advice from a friend. He decides to try his luck with partygoers before leaving in embarrassment. The audience can choose whether he approaches Leslie directly or tries other women first. Either way, he eventually speaks the password while flirting, leading Leslie to believe he is Laurence. If the audience follows Leslie, she can choose to approach Jack or a man dressed as a stereotypical secret agent, but she inevitably meets Jack. After their encounter, Leslie takes Jack to a hallway or bedroom to hand over the evidence, confusing him. Just as she realizes her mistake, Richard ambushes them. After failing to bribe Leslie, Richard opens fire.

Quick Facts

Director
Bob Bejan
Writer
Bob Bejan / Michael Ian Black / Robert Ben Garant / Jeff Durian / Alisa Tager
Starring
Kevin Seal / A. Whitney Brown / Mark Metcalf / Colleen Quinn
Music
Joe Jackson
Editing
Rutt Video
Studio
Controlled Entropy Entertainment
Distributor
Interfilm Technologies / Sony Pictures Entertainment / Loews Theatres
Released
18 December 1992
Runtime
20 minutes
Language
English
Country
United States
Budget
$370,000.00

Facts from the source article.

Lore & Background

The film begins with a scientist named Professor Bob explaining the voting system and introducing three main characters. The plot follows Leslie Campbell, an architect framed by her business partner Richard Hewitt, who arranges to exchange evidence with an FBI agent at a party. The agent, Laurence, is actually a double agent working for Richard. After Richard murders Laurence, Leslie mistakenly believes the socially-awkward partygoer Jack Beaner is the agent when he accidentally says the password 'I'm Your Man'.

Reader's Guide

I'm Your Man is significant as the first test of Interfilm's interactive cinema technology, which allowed audiences to vote on character perspectives and plot decisions using seat-mounted joysticks. The film was shot on 16mm Kodak film, transferred to LaserDisc, and digitally projected for seamless transitions. It premiered in December 1992 at a Loews theater in New York City. While well received by teens, critics and adult moviegoers dismissed it as gimmicky, comparing it to 3D glasses or scratch 'n' sniff. A common criticism was that viewers used vacant seats to vote multiple times, and that voting disrupted immersion. The format ultimately failed due to lack of marketing and mixed reception, but Interfilm later produced Mr. Payback: An Interactive Movie and Ride For Your Life in 1995. I'm Your Man was released on DVD in 1998 and is the only Interfilm production known to exist in its entirety.

Did You Know?

Frequently Asked Questions

What is I'm Your Man (1992)?

I'm Your Man is a 20-minute short film released in 1992 that served as the first-ever demonstration of an interactive cinema experience. It was produced specifically to showcase the audience-voting technology developed by Interfilm for Loews Theatres.

How did audience interaction work in I'm Your Man?

Viewers sat in theater seats equipped with joysticks and voted among three choices at six set decision points throughout the film. After an opening segment where Professor Bob introduces the rules and the three main characters, the audience could effectively channel-surf between different character perspectives based on their collective votes.

Who created and directed I'm Your Man (1992)?

Bob Bejan conceived, produced, and directed the film as the debut project for his interactive cinema venture called Interfilm. The film was built to test and prove out the voting hardware and branching-narrative system he had developed.

How much did it cost to see I'm Your Man in theaters?

The short was shown as a special Loews Theatres event with a ticket price of just three dollars. Its 20-minute runtime made it a brief, novelty-style outing rather than a full-length feature.

Why is I'm Your Man (1992) considered important in interactive media history?

It is widely recognized as the first real-world test of a commercial interactive cinema system, predating later experiments by decades. The film proved that a live audience could collectively steer a narrative in a theatrical setting, laying early groundwork for the interactive storytelling concepts that would later appear in video games and streaming platforms.

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