E3 2010
E3 2010: June 14–17, 45,600 attendees, Sony and Nintendo face off in West Hall.
The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.
Quick Facts
- Developer
- thatgamecompany
- Publisher
- Sony Computer Entertainment
- Platform
- PlayStation 3 (originally)
- Genre
- Art Game; Atmospheric Adventure
- Key mechanic
- Wind-based movement and flower interaction
Lore & Background
E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor. In the West Hall, Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom. The South Hall had three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.
Reader's Guide
Notable exhibitors included 2K Games, Activision, Atari, Atlus, Bethesda, Capcom, Codemasters, Disney, EA, Eidos, Konami, LucasArts, Majesco, Microsoft, Namco Bandai, Natsume Inc., Nintendo, Paradox, Sega, SNK, Sony, Square Enix, Tecmo Koei, THQ, Ubisoft, Valve, and Warner Bros. Atari returned after pulling out of E3 2009 at the last minute. Press conferences: Microsoft on June 14 (hosted by Phil Spencer, with Hideo Kojima as a notable speaker); Electronic Arts on June 14 (CEO John Riccitiello billed it as the 'Biggest and Best Ever'); Ubisoft on June 14 (hosted by Joel McHale, featuring Assassin's Creed: Brotherhood, Driver: San Francisco, and Ghost Recon: Future Soldier); Nintendo on June 15 (Shigeru Miyamoto presented The Legend of Zelda: Skyward Sword, Warren Spector detailed Epic Mickey, Satoru Iwata unveiled the Nintendo 3DS); Sony on June 15 (Kaz Hirai talked about 3D, Herman Hulst demoed Killzone 3, announced PlayStation Move partnership with Coca-Cola and PlayStation Plus, demos of LittleBigPlanet 2, Dead Space 2, Tiger Woods PGA Tour 10, Infamous 2, Medal of Honor, God of War: Ghost of Sparta, Portal 2, and closed with a Twisted Metal teaser); Konami on June 16 (noted for numerous ill-received stunts). Notable appearances: Hideo Kojima at Microsoft's press conference and at the PlayStation.Blog E3 Meetup; Tetsuya Nomura met with Square Enix's Osaka-based Product Development Group 5; Hideki Kamiya, Yuji Naka, Suda51, Shinji Mikami, David Jaffe, and Shaun White also attended. Lucha Libre AAA held two professional wrestling shows. Valve's surprise was Portal 2 on PlayStation 3 with Steamworks integration. Square Enix revealed Kingdom Hearts 3D. The Game Critics Awards recognized games showcased at E3.
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