Positive Parenting
Bluey's picture of supportive, hands-on parents.
The show focuses on the family's imaginative play together, often involving their neighbours.[1] The Heeler family's supportive dynamic, seen in the interactions among Bluey, Bingo, Bandit, and Chilli, is a key element of the show.[2]
Making and release
Joe Brumm is the show's creator, who conceived the idea while working on Charlie and Lola.[3] Brumm's experience raising two daughters inspired the series.[4] The Walt Disney Company acquired the international broadcasting rights in 2019, and the series premiered on Disney Junior in the United States on 9 September 2019.[5] Joe Brumm's goal was to show how valuable imaginative play is for children, and he chose a cattle dog for the main character to ensure the series had an Australian identity.[4]
Ludo Studio was contacted by Brumm to help develop the series; the pilot was then presented by Charlie Aspinwall and Daley Pearson at industry events like MIPCOM.[6] A five-minute animated sample was created by the studio and shown at the 2016 Asian Animation Summit, where it caught the attention of executives from the ABC and BBC.[7] An order for 52 seven-minute episodes was placed by the two networks, with the BBC providing 30 percent of the financial backing.[7]
What the cited sources add
Brumm's older sibling Adam became an archaeologist, which became Bandit's occupation in the show.[8] The original Bluey in Brumm's life was a blue heeler that did not get along with the family's dalmatian, Chloe.[8] Brumm decided the show would not focus on reading and numbers, but rather on four- to six-year-olds' social development.[8] Brumm's writing method can start with him jotting down observations from his own family's life, like the games his kids play.[8]
The show's producers have turned down requests to change the Australian accents for international broadcasts.[9]
References
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: "Chest"; Reiha, "Bluey set to nuzzle her way into the hearts of Aussie preschoolers this October", ABC TV Publicity, 4 September 2018; McCutcheon, "Bluey, the hit Australian children's cartoon, is set to go global – but only with Aussie accents intact", ABC News, 9 April 2019; Stafford, "Custard's Dave McCormack on voicing Bluey's dad: 'I'm popular at school drop-off time'", The Guardian, 16 May 2019 (we also read that source) en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: Reiha, "Bluey set to nuzzle her way into the hearts of Aussie preschoolers this October", ABC TV Publicity, 4 September 2018 (original not read by us) en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: Reif, "Annecy 2023 Recap: The Story Behind Bluey with Joe Brumm, Richard Jeffery, and Mark Paterson", LaughingPlace.com, 2023-06-15 (original not read by us) en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: "ABC KIDS and BBC Worldwide partner with award-winning Ludo Studio on new preschool animated series", ABC TV Publicity, 20 July 2019; Collins, "Fun tales ABC Kids series Bluey lapped up", PerthNow, 26 March 2019; Potter, "Globalising the local in children's television for the post-network era: How Disney+ and BBC Studios helped Bluey the Australian cattle dog jump the national fence", International Journal of Cultural Studies, 25; Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020 (we also read that source) en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: Lang, "Annecy: Disney Reveals 'Chip 'n' Dale' Reboot, Monsters at Work Details, and More", Variety, 11 June 2019; Styles, "Disney has high hopes for Bluey as Heeler family earns its stripes in US", The Sydney Morning Herald, 19 January 2020; Nordyke, "Disney Junior Nabs Australian Series Bluey for U.S. Premiere (Exclusive)", The Hollywood Reporter, 26 August 2019; Gillette, "Cartoon Network's Last Gasp", Bloomberg Businessweek, 2025-05-13; McCutcheon, "Bluey, the hit Australian children's cartoon, is set to go global – but only with A en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020; Hiatt, "Bluey, the cartoon pup your kids just can't get enough of", The West Australian, 5 March 2019; Crooks, "Bluey's secrets: How the ABC smash hit taps into young minds", The New Daily, 1 December 2019; Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020; Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020; Agostino, "20 things you didn't know about Bluey", Kidspot, 17 April 2020; McCutcheon, "Bluey, the en.wikipedia.org
- Wikipedia, "Bluey (TV series)" (CC BY-SA 4.0), which cites: Potter, "Globalising the local in children's television for the post-network era: How Disney+ and BBC Studios helped Bluey the Australian cattle dog jump the national fence", International Journal of Cultural Studies, 25; Chandler, "Bluey: how Australia fell in love with a cartoon blue heeler puppy and her family", The Guardian, 21 November 2018; "How Ludo Studio's global animated phenomenon Bluey found its feet in Brisbane", Choose Brisbane, 1 November 2019; Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020 en.wikipedia.org
- Dow, "Bluey creator Joe Brumm's dog days", The Saturday Paper, 11 April 2020. facts only, no text reused. thesaturdaypaper.com.au
- McCutcheon, "Bluey, the hit Australian children's cartoon, is set to go global – but only with Aussie accents intact", ABC News, 9 April 2019. facts only, no text reused. abc.net.au
Each numbered sentence above was checked against the source it cites before publication. Sentences citing Wikipedia adapt text from the English Wikipedia article Bluey (TV series) (contributors), used under CC BY-SA 4.0; this entry is available under the same licence. Other sources were used for facts only; no text or images are copied from them.
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