Kill This Love (Single Album)

Lore & Background

The music video for the title track constructs a mythos where the four members are guardians facing a chaotic entity. They wield weapons that resemble oversized accessories and utilize their unique abilities to dismantle the threat. The story arc emphasizes unity; individually they are powerful, but together they form an unstoppable force capable of ending the cycle of destructive obsession. This thematic depth elevates the album from a simple pop release to a visual storytelling experience that fans have analyzed for its symbolism regarding strength and resilience.

Reader's Guide

Kill This Love is the second single album by BLACKPINK, released on April 5, 2019. The project features five tracks in total, headlined by the explosive title song "Kill This Love." Other notable cuts include the emotional ballad "Don't Know What to Do," which showcases a softer vocal dynamic, and the remix of their previous hit "Ddu-Du Ddu-Du" featuring Selena Gomez. The album also includes "Really" and the instrumental version of the title track.

Upon release, the project achieved immediate commercial success worldwide. The music video for "Kill This Love" broke multiple YouTube records within hours of its premiere, becoming one of the fastest videos to reach 100 million views at that time. Chart performance was robust, debuting high on Billboard's World Albums chart and topping charts in numerous countries including South Korea, Japan, and various European nations. Production credits highlight the collaboration with renowned producers Teddy Park, R.Tee, and 24, who crafted the album's signature blend of heavy bass drops, orchestral strings, and electronic beats.

The visual direction was equally acclaimed, with the music video directed by Seo Hyun-seung, known for his work on the group's previous hits, ensuring a cohesive and high-budget aesthetic that matched the audio's intensity.

Did You Know?

• The title track 'Kill This Love' broke the record for the most views in 24 hours for a K-pop music video at the time of its release.
• The album cover features the members wearing distinct, futuristic armor that reflects their individual concepts while maintaining group unity.
• This was the first project where BLACKPINK collaborated with international pop star Selena Gomez on an official track included in the physical and digital editions.