THE ALBUM (Japan Release)

Lore & Background

The album acts as a bridge in the narrative of their global rise, showing how the members adapt their performance styles to connect with new audiences without losing their essence. For fans, possessing this record is akin to holding a piece of the group's evolution, witnessing them navigate a new linguistic landscape while delivering the same powerful stage presence they are known for worldwide. It solidifies their status not just as K-pop idols, but as true international artists capable of dominating diverse markets simultaneously.

Reader's Guide

THE ALBUM serves as BLACKPINK's first full-length Japanese studio record, released by YGEX. The tracklist is a strategic mix, featuring original Japanese songs alongside re-recorded versions of their biggest Korean hits to ensure accessibility for local listeners. Notable tracks include the title song "Don't Know What To Do" and the ballad "Stay," which showcase the group's vocal range in a new language. The album achieved massive commercial success upon its debut, topping the Oricon Daily Albums Chart and securing a high position on the weekly charts.

This performance highlighted the intense demand for their music in Japan, where they had previously released several singles but not a full compilation of this scale until now. Production credits involve top-tier industry professionals who have worked with the group globally, ensuring the sonic quality matches their international standards. The album's success paved the way for extensive Japanese tours and further solidified their dominance as a leading act in the Asian music scene.