NJPW Strong

History

On November 24, 2014, AXS TV announced it had acquired a thirteen-episode series produced by TV Asahi featuring matches from New Japan Pro Wrestling. The series premiered on January 16, 2015, airing on Friday evenings, marking the first time NJPW had been aired on an American television network since its formation in 1972. NJPW content continued to air on AXS until December 2019. On October 21, 2019, NJPW announced the formation of an American subsidiary called New Japan Pro-Wrestling of America (NJoA).

On July 31, 2020, NJPW announced a new weekly series titled NJPW Strong, with its initial episodes to feature matches from the inaugural New Japan Cup USA tournament, produced by NJoA. The premiere episode aired on August 7, 2020, on tape delay from the Oceanview Pavilion in Port Hueneme, California, streaming on NJPW World with no spectators due to the COVID-19 pandemic. On August 19, NJPW announced that Strong would be streaming on FITE TV in conjunction with NJPW World.

On January 6, 2023, Hiroshi Tanahashi announced on his blog that the January Strong tapings would be the last, and that overseas tournaments would be held in a different format in the future. On January 30, NJPW announced that all of the promotion's future American events would be branded under the NJPW Strong name and be available for purchase via pay-per-view providers. Beginning with Battle in the Valley on February 18, the NJoA PPVs began airing as NJPW Strong Live. These PPV events later air on NJPW World in hour-long installments known as NJPW Strong on Demand.