Faker

Lore & Background

100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty team captain, (MLG) X Games gold medalist, and 2014 Esports Athlete of the year. In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert. On October 23, 2018, 100 Thieves finished their Series A funding round co-led by Scooter Braun and Drake, raising $25 million. Their Series B funding round on July 16, 2019, was led by Artist Capital Management which raised $35 million. In March 2021, 100 Thieves signed a sponsorship deal with Truly Seltzer and Twisted Tea. They acquired gaming peripheral company Higround in October 2021. On December 2, 2021, 100 Thieves announced their Series C funding round, which raised $60 million. In May 2022, 100 Thieves announced its intentions to publish a video game. In July, more than 10 members of 100 Thieves' content team were laid off. Nadeshot launched his own energy drink, called Juvee, on October 4. In January 2023, around 30 employees were laid off. That November, 100 Thieves announced it was laying off 20% of its workforce. On May 6, 2024, the Esports World Cup Foundation announced the 30 organizations who would make up the Club Support Program, with 100 Thieves being one of them. In December 2024, Nadeshot revealed that he would be taking a step back from 100 Thieves to pursue full-time content creation. In September 2025, Nadeshot confirmed that he is no longer the CEO of 100 Thieves, but remains involved with the organization in other roles.

In Their Own Story

The arena lights dimmed as the crowd roared for T1's star, Faker, who sat poised before his monitor. The atmosphere was electric, a testament to years of dominance that had cemented his legend. On the screen, the Rift awaited, but this battle belonged solely to him and his teammates from Seoul. There was no connection here to the red-and-black banners of 100 Thieves; in this moment, only the legacy of T1 mattered.

Reader's Guide

100 Thieves currently operates three franchise teams: a Valorant team in the Valorant Champions Tour (VCT), an Apex Legends team in the Apex Legends Global Series (ALGS) branded as Crazy Thieves, and a Call of Duty team in the Call of Duty League (CDL) branded as Los Angeles Thieves. The organization also has teams in Counter-Strike 2, Rainbow Six Siege, and Marvel Rivals.

Did You Know?

• 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag.
• The organization's Apex Legends team is branded as Crazy Thieves in partnership with Crazy Raccoon.
• 100 Thieves won its first Call of Duty world championship in 2023 as the Los Angeles Thieves.
• Nadeshot launched his own energy drink, Juvee, in October 2022.
• 100 Thieves was one of 30 organizations selected for the Esports World Cup Club Support Program in 2024.