Majority Audio

Lore & Background

Eddie Latham and PJ Scott founded Velocity Outlet in 2012, beginning as a side business for selling products on eBay. The pair eventually launched its own branded line of products called Majority, the first product being the Majority Verb wireless speaker in 2014. The company expanded to selling in the continental Europe market in 2018 followed by the US in 2020.

Majority has marketed a variety of audio products including portable, tabletop and Hi-Fi units for amps. The Majority Histon is a budget digital radio unit. Other radios include the Little Shelford, Eversden (water resistant), and Petersfield (pocket sized). All-in-one audio units for home, featuring radio, CD player and Bluetooth, have been made called Majority Oakington. In 2023, Majority launched the Bard and Quadriga connected home music systems.

Majority also markets portable media players. The Majority MP3 Player (later renamed Majority MP3 Go) is a small, low-cost player with 16GB memory, Bluetooth, and a clip, first released in 2023. Later the company released the MP3 Pro. The company launched a budget turntable, Majority Moto, in 2024, which has an Audio-Technica cartridge. The company also produces tech under the Oakcastle brand, which are slightly cheaper compared to Majority-branded products; Oakcastle also sells some non-audiovisual products such as budget mobile phones.

Reader's Guide

Majority Audio's significance lies in its rapid growth from a side business on eBay to a recognized British electronics brand with international distribution. The company's strategy of offering budget-friendly audio equipment—from digital radios and portable media players to turntables and connected home music systems—has allowed it to compete in the entry-level market. Its expansion into continental Europe in 2018 and the US in 2020 demonstrates a deliberate scaling of operations. The introduction of the Oakcastle brand provides a further tier of lower-priced products, including non-audiovisual items like budget mobile phones, broadening the company's reach. The launch of the Majority Moto turntable in 2024, featuring an Audio-Technica cartridge, and the 2023 Bard and Quadriga connected home music systems, show ongoing product development. The company's legacy is that of a modern, direct-to-consumer audio manufacturer that has successfully transitioned from online reselling to producing its own branded lines.

Did You Know?

• Majority was originally founded as Velocity Outlet in 2012 by Eddie Latham and PJ Scott.
• The company's first branded product was the Majority Verb wireless speaker, released in 2014.
• Majority also sells products under the Oakcastle brand, which includes budget mobile phones.
• The Majority Moto turntable, launched in 2024, uses an Audio-Technica cartridge.