Prehistoric People in Popular Culture Codexery

Cavemen (TV series)

A sitcom based on GEICO cavemen commercials.

Cavemen (TV series)

Cavemen is a sitcom that aired on ABC in late 2007, running from October 2 to November 20. It was created by Joe Lawson, Josh Gordon, and Will Speck, and it drew from the GEICO Cavemen commercials that Lawson had written. The show was widely panned by critics and is often listed among the worst television series ever made.

The premise imagines that cavemen were never fully replaced by modern humans but instead persisted as a distinct subgroup within Homo sapiens society. They appear as a small but widespread minority, present in all historical civilizations—shown in the opening credits in Egyptian hieroglyphs, with George Washington, alongside Abraham Lincoln, and in the space program. Cavemen face prejudice from humans, who sometimes call them by derogatory terms like "Smoothies" (for their relative lack of hair) or "Sapes." The cavemen identify as Cro-Magnon, though their appearance resembles Neanderthals. Some cavemen try to pass as human by shaving their body hair, earning them the label "Shavers." The humor comes from the fact that these characters are not brutish but are instead refined, white-collar city dwellers who endure slurs like "Magger" (a pun on Cro-Magnon). The story centers on three cavemen roommates in a condo: Joel, his brother Andy, and their cynical friend Nick. Producer Joe Lawson noted that the show was originally set in Newport News, Virginia, then changed to Atlanta, Georgia, before settling on San Diego, California.

The main cast includes Bill English as Joel Claybrook, Nick Kroll as Nick Hedge, Sam Huntington as Andy Claybrook, Kaitlin Doubleday as Kate McKinney, Jeff Daniel Phillips as Maurice, Stephanie Lemelin as Thorne, and Julie White as Leslie McKinney. Recurring roles were played by John Heard, Evan Shafran, J. P. Manoux, Kim Director, and Stephanie Courtney.

In March 2007, ABC ordered a pilot based on Lawson’s script, with Lawson, Guymon Casady, Daniel Rappaport, Will Speck, and Josh Gordon as executive producers. Gordon and Speck also directed the pilot. Later that month, Bill Martin and Mike Schiff joined as executive producers. ABC gave the series an early 13-episode order on May 11, 2007. When the pilot was approved, it was unclear if the original commercial actors Jeff Daniel Phillips and Ben Weber would appear; they did not. Nick Kroll, Kaitlin Doubleday, and Bill English were cast in March, followed by Dash Mihok

Network
ABC
Original run
October 2 to November 20, 2007
Genre
Sitcom
Setting
San Diego, California
Based on
GEICO Cavemen TV commercials
Number of episodes
13 produced

Quick Facts

Runtime
30 minutes
Company
Double Vision Productions / Television 360 / ABC Studios
Genre
Sitcom
Developer
Joe Lawson · Josh Gordon / Will Speck
Based On
Characters from the GEICO commercials · The Martin Agency
Starring
Bill English / Nick Kroll / Sam Huntington / Kaitlin Doubleday / Jeff Daniel Phillips
Theme Music Composer
Mickey Petralia / Jude Christodal
Country
United States
Language
English
Network
ABC
First Aired
2007-10-02
Last Aired
2007-11-13

Facts from the source article.

Lore & Background

The series posits that cavemen were never fully supplanted by modern humans but integrated into Homo sapiens civilization as a separate species sub-group. Cavemen form an ethnic minority facing prejudices from humans, who are sometimes referred to by the derogatory terms 'Smoothies' or 'Sapes'. Some cavemen attempt to pass as Homo sapiens by shaving off their body hair and are called 'Shavers' by other cavemen. The central humor is that the caveman characters are not brutish primitives but fully integrated into white-collar jobs as effete modern city-dwellers. The series focuses on three cavemen roommates: Joel, his brother Andy, and their cynical roommate Nick.

Reader's Guide

Cavemen is notable as a rare example of a television series adapted directly from a commercial campaign. The show was critically savaged, with the Chicago Tribune listing it as one of the 25 worst TV shows ever and the New York Post declaring it 'extinct on arrival.' The pilot episode was accused of being racist, leading to a major creative retooling that included changing the setting from Atlanta to San Diego. Despite negative reception, some critics found charm in the writing. The series was placed on hiatus during the Writers Guild of America strike and canceled before the strike ended. Six of the 13 produced episodes never aired in the US but did air in Australia. After cancellation, a GEICO commercial aired during Super Bowl XLII featuring two cavemen watching television and exchanging remarks about the show.

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