Viva Records (Philippines)
Philippine record label founded in 1986.
Viva Records Corporation, often shortened to Viva Records, is a Philippine record label. It is part of the Viva Music Group, which itself is a subsidiary of Viva Communications. The label was founded in 1986, six years after Vic del Rosario Jr. left Vicor Music. Within a few years, it grew into one of the country’s most successful record labels. Beyond releasing movie soundtracks, Viva Records helped launch the careers of many Filipino artists, including Vina Morales, Donna Cruz, Andrew E., Agot Isidro, Sarah Geronimo, and Mark Bautista.
- field
- Record label
- nationality
- Philippines
- known_for
- Releasing soundtracks and launching careers of Filipino artists
- founded
- 1986
- parent
- Viva Music Group (subsidiary of Viva Communications)
Quick Facts
- Parent
- Viva Music Group
- Founder
- Vicente del Rosario, Jr.
- Distributor
- self-distributed
- Genre
- P-pop · OPM
- Country
- Philippines
- Location
- 7/F East Tower, Tektite Towers, Exchange Road, Ortigas Center, Pasig, Metro Manila, Philippines
- Url
- https: · vivavicor.com
Facts from the source article.
Lore & Background
Viva Records was established in 1986, six years after Vic del Rosario Jr. left Vicor Music. Within a few years, it became among the most successful record labels in the country. The label helped establish the careers of Vina Morales, Donna Cruz, Andrew E., Agot Isidro, Sarah Geronimo, and Mark Bautista, among others.
The label's artist roster has included both current and former acts. Current artists include Andrew E., Sarah Geronimo, Mark Bautista, Regine Velasquez (with multiple stints), and many others. Former artists include Donna Cruz, Agot Isidro, Gary Valenciano, James Reid, Nadine Lustre, and Sharon Cuneta.
Viva Records has released numerous soundtracks for films and television, including 'Warat OST' (1999), 'Forever OST' (1994), and 'Bituing Walang Ningning OST' (2006, in collaboration with Star Music). The label also produced compilation albums such as 'Viva Collection Forever' (1998) and 'The Best of Donna'.
Reader's Guide
Viva Records has been a significant force in the Philippine music industry since its founding in 1986. Its success in launching and sustaining the careers of major Filipino artists, from Vina Morales to Sarah Geronimo, underscores its role in shaping popular music in the country. The label's extensive catalog of film and television soundtracks further demonstrates its integration with the broader entertainment industry. By maintaining a large and diverse roster of artists over decades, Viva Records has contributed to the development of OPM (Original Pilipino Music) and remains a key player in the Philippine recording market.
Did You Know?
- Viva Records was established in 1986, six years after Vic del Rosario Jr. left Vicor Music.
- The label helped establish the careers of Vina Morales, Donna Cruz, Andrew E., Agot Isidro, Sarah Geronimo, and Mark Bautista.
- Regine Velasquez has had multiple stints with Viva Records: 1987–1989, 1997–2006, and 2017–2020.
- Viva Records released soundtracks for films including 'Bituing Walang Ningning OST' (in collaboration with Star Music).
Frequently Asked Questions
Who is Viva Records (Philippines)?
Viva Records is a Philippine record label that functions as a division of the Viva Music Group, a subsidiary of the Viva Communications conglomerate. It is best known for putting out movie soundtracks and for nurturing the careers of numerous Filipino musicians.
When was Viva Records founded and by whom?
The label was established in 1986 by Vic del Rosario Jr., who had departed from Vicor Music six years earlier. Within a short span after its founding, it rose to become one of the most successful record labels in the country.
Which artists got their start with Viva Records?
The label played a key role in propelling the careers of well-known Filipino performers such as Vina Morales, Donna Cruz, Andrew E., Agot Isidro, Sarah Geronimo, and Mark Bautista. These artists became household names in Philippine entertainment largely through the label's early support.
What company owns Viva Records?
Viva Records operates under the Viva Music Group, which is itself a subsidiary of the broader Viva Communications conglomerate. This places the label within a larger Philippine media and entertainment ecosystem.
Why is Viva Records significant in Philippine music history?
Beyond its soundtrack catalogue, the label is widely credited with shaping the careers of an entire generation of Filipino artists, making it a cornerstone of the country's music industry. Its rapid growth from a 1986 startup into a top-tier label cemented its lasting legacy in Philippine entertainment.
More in Philippine record labels 1-20
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record