1Z Entertainment

Lore & Background

1Z Entertainment was incorporated on August 3, 2022, by all five members of SB19: Pablo, Josh, Stell, Ken, and Justin. Pablo, the group's leader, also served as the company's first CEO. The company's first production was the music video for SB19's song 'WYAT (Where You At)', which premiered on September 2, 2022.

On June 10, 2024, 1Z Entertainment announced an open search for its first P-pop girl group. On January 9, 2025, the company opened trainee auditions for 2026, welcoming dancers, singers, rappers, and visual artists, stating its aim to nurture talent and foster creativity. On April 18, 2026, during SB19's Wakas at Simula: The Trilogy Finale concert, 1Z announced the launch of its first girl group, Xonara, a seven-member group that performed their self-composed track 'Tabi', which was later released on May 15.

The company has partnerships with Sony Music Philippines and Live Nation Entertainment. Its roster includes groups SB19 and Xonara, and soloist J2X. 1Z also produced the documentary Pagtatag! The Documentary (2024) in collaboration with First Light Studios.

Reader's Guide

1Z Entertainment represents a notable shift in the Philippine entertainment industry, as it was founded by the artists themselves—the members of SB19—rather than by an external producer or conglomerate. This gives the company a unique position as an artist-led management and production house. Its significance lies in its role as a platform for SB19's creative independence and for developing the next generation of P-pop talent, exemplified by the launch of its first girl group, Xonara, in 2026. The company's partnerships with major industry players like Sony Music Philippines and Live Nation Entertainment indicate its integration into the broader music business. By opening trainee auditions and producing original content, 1Z Entertainment has positioned itself as a self-sustaining ecosystem for Filipino pop music, from training to live performance. Its legacy is tied to SB19's own trajectory and the expansion of P-pop beyond traditional label structures.

Did You Know?

• 1Z Entertainment was incorporated on August 3, 2022, by all five members of SB19.
• Its first production was the music video for SB19's song 'WYAT (Where You At)', premiering September 2, 2022.
• The company's first girl group, Xonara, was announced on April 18, 2026, during SB19's concert 'Wakas at Simula: The Trilogy Finale'.
• 1Z Entertainment has partnerships with Sony Music Philippines and Live Nation Entertainment.

Founding & Corporate Identity

Born from the collective ambition of five young Filipino musicians, 1Z Entertainment traces its corporate life to August 3, 2022, when SB19 members Pablo, Josh, Stell, Ken, and Justin formally incorporated the company. Pablo, already serving as the boy band's leader, stepped into the role of first CEO, anchoring the new venture with both artistic vision and executive responsibility. Based in Quezon City, the company operates under the umbrella name Onez Entertainment Corporation while conducting business as 1Z Entertainment. Rather than functioning as a simple label, it was designed from the outset as a full-service creative and management agency. Its operational scope spans music production, artist management, content creation, branding strategy, and live event production, giving the founders a single institutional home for every facet of their creative output. This structure reflects a deliberate choice by the members to retain ownership of their artistic ecosystem while building infrastructure capable of supporting not only SB19 but a broader roster of talent under one roof.

Creative Output & Industry Alliances

The company's very first production credit arrived just one month after incorporation: the music video for SB19's track "WYAT (Where You At)," which premiered on September 2, 2022. That early project set the tone for a studio that would handle everything from recording and songwriting to visual storytelling and brand identity. Over time, 1Z built strategic alliances that amplified its reach. Sony Music Philippines and Live Nation Entertainment both appear among its listed partnerships, connecting the Quezon City-based agency to major distribution and live-promotion networks. In 2024, the company also co-produced a documentary titled Pagtatag! The Documentary in collaboration with First Light Studios, extending its storytelling beyond the music video format. These collaborations underscore a business model in which 1Z does not merely manage artists but actively produces, packages, and distributes their work across multiple media channels, reinforcing its identity as a multimedia entertainment house rather than a conventional record label.

Expanding the Roster & Nurturing New Voices

Beyond SB19, 1Z has steadily broadened its artist family. In June 2024, the company announced an open search for its first P-pop girl group, signaling a clear intent to diversify beyond the boy band that launched it. The following January, on January 9, 2025, 1Z opened trainee auditions slated for 2026, explicitly welcoming applicants who identify as dancers, singers, rappers, or visual artists. The company framed the initiative as a commitment to nurturing talent and fostering creativity, positioning itself as a developmental home rather than a purely commercial machine. The fruit of that pipeline arrived on April 18, 2026, when 1Z unveiled its first girl group, Xonara, during SB19's Wakas at Simula: The Trilogy Finale concert. The seven-member act performed their self-composed track "Tabi" live, and the song was subsequently released on May 15. The roster also includes soloist J2X, further illustrating the company's multi-format approach to artist development.

Live Performances & Cultural Milestones

1Z Entertainment's live-event arm has become a defining pillar of its identity, and few moments capture that better than the April 18, 2026, Wakas at Simula: The Trilogy Finale concert. The event served a dual purpose: it marked the culmination of SB19's trilogy narrative while simultaneously providing the stage for Xonara's public debut. The seven members of the new girl group took the same stage to perform their original composition "Tabi," a moment that symbolized the passing of the creative torch within the 1Z family. The concert's title—Wakas at Simula, translating to "End and Beginning"—encapsulated the company's trajectory from a five-member boy band's independent venture to a multi-artist multimedia enterprise. Beyond concerts and festivals, 1Z extended its narrative reach through Pagtatag! The Documentary (2024), produced with First Light Studios, offering fans a behind-the-scenes look at the group's journey. Together, these live and documentary projects cement 1Z's role as a storyteller as much as a talent manager, embedding Filipino pop culture in both the concert hall and the streaming screen.