G. H. Mumm

History

The company began on March 1, 1827, as P. A. Mumm Giesler et Co., founded by three brothers from the Rhine valley—Jacobus, Gottlieb, and Phillip Mumm—along with G. Heuser and Friedrich Giesler. P.A. stood for the brothers' father, Peter Arnold Mumm, a wine merchant from Solingen. The label's red ribbon, or Cordon Rouge, was patterned after the red sash of the Grand Cross of the French Legion of Honour. After Gottlieb Mumm's death and family disagreements, the business split in 1852 into G. H. Mumm & Co., named after Gottlieb's son Georg Hermann, and Jules Mumm & Co., named after Jacobus's son Julius Engelbert.

Jules Mumm used the Legion of Honour's red ribbon to distinguish the brand, creating the Cordon Rouge. The family returned to Germany. In 1920, Société G. H. Mumm was re-established in Reims. Two years later, Godefroy H. Mumm founded Mumm & Co. in Frankfurt am Main, which from 1933 operated as G. H. von Mumm & Co. Sektkellerei.

During the German occupation of France in World War II, the Mumm family briefly managed Société G. H. Mumm, a move reversed after liberation.

Sponsorships

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015, supplying champagne for podium celebrations. In October 2016, G.H. Mumm replaced J&B as headline sponsor of South Africa's Sun Met horse race. In November 2016, Usain Bolt was appointed as the brand's Chief Entertainment Officer for a promotional campaign. The champagne also featured in Thomas Coville's celebration after his world record for solo yacht navigation around the world on Christmas Day 2016.

Mumm Napa

Mumm Napa is a California producer of traditional method sparkling wine, created as a joint venture between G.H. Mumm & Cie and Joseph E Seagram & Sons. In December 2025, it was announced that Mumm Napa would be acquired by Trinchero Family Wine & Spirits as part of a transaction with Pernod Ricard covering its US sparkling wine assets, including the winery and production facilities in Rutherford, California, while excluding Champagne and non-US Mumm operations.

Foujita chapel

In 1964, René Lalou, who led the Mumm Champagne house, and the Japanese artist Léonard Foujita, a member of the École de Paris, decided to construct a chapel on the estate’s grounds. Foujita handled every aspect of the Romanesque-style building, from the blueprints to the metalwork, windows, and carvings, with construction starting in 1965. He also oversaw the interior, which features murals influenced by Eastern art.

The chapel was blessed on October 1, 1966, and given to Reims later that month. It became a historic monument in 1992. Foujita additionally donated a painting called The Virgin in the Vines to G.H. Mumm; its rose motif now serves as the symbol for the rosé cuvée, printed on the cork’s metal cap.