Fractal Design

Lore & Background

Fractal Design was founded in Gothenburg, Sweden, in 2007. International recognition grew in 2009 after the introduction of the first computer case within the Define series. That same year, the company opened a North American office in Dallas, Texas, and later an Asia office to handle increased product development and sales. By the end of 2016, the company continued to develop concepts of Scandinavian design, silent computing, and support for powerful computer configurations by launching new computer cases under the Define series. As of 2020, Fractal products are available in more than 50 countries.

Reader's Guide

Fractal Design's significance lies in its consistent focus on Scandinavian design principles applied to PC hardware, particularly its Define series of computer cases. The company's emphasis on silent computing and support for high-performance configurations helped it gain international recognition starting in 2009. Its awards, including multiple Case Manufacturer of the Year titles and a European Hardware Award, reflect its standing within the industry. By operating offices in Europe, North America, and Asia, Fractal Design established a global presence, with products reaching over 50 countries by 2020. The company's approach—designing and engineering in Sweden while manufacturing in China—allowed it to combine aesthetic and functional priorities with cost-effective production. Its legacy is tied to the Define series, which became a benchmark for quiet, well-designed cases that accommodate powerful hardware, and to its broader product line of water coolers, fans, and power supplies that support the same design philosophy.

Did You Know?

• The company's first Define series case was introduced in 2009.
• Fractal Design won Case Manufacturer of the Year from 2013 to 2015.