ADATA
Taiwanese fabless hardware maker with the XPG gaming brand.
ADATA Technology Co., Ltd., a Taiwanese company that designs but does not manufacture its own hardware, was started in May 2001 by Simon Chen. The firm’s core offerings include DRAM modules, USB flash drives, hard drives, solid-state drives, memory cards, and mobile accessories. It has also branched into robotics, electric powertrain systems, and LED lighting. By 2017, ADATA ranked as the world’s second-largest DRAM module maker by revenue, with a market value of US$680 million. Its gaming-focused products have been sold under the XPG label since 2008.
Quick Facts
- Traded As
- 3260
- Founder
- Li-Pai (Simon) Chen
- Hq Location City
- New Taipei City
- Hq Location Country
- Taiwan
- Industry
- Computer storage / Computer memory
- Products
- Memory cards / USB flash drives / External hard drives / DRAMs / Solid state drives / Industrial technology / LED lighting / Powerbanks
- Brands
- XPG
- Revenue
- TWD$ 25.597 billion / (2019)
- Operating Income
- TWD$ 2.826 billion / (2019)
- Net Income
- TWD$ 441.769 million / (2019)
- Num Employees
- 1,400 / (2019)
- Founded
- 2001-05-04
Facts from the source article.
Lore & Background
ADATA was founded in May 2001 by Simon Chen. Its shares began trading on the Taipei Exchange in October 2004 under stock code 3260. In 2008, the company established the high-performance gaming brand XPG. ADATA entered the LED lighting business in 2010 through a subsidiary called ADATA Lighting. In 2012, Zhou Shouxun was appointed Vice Chairman of ADATA, a nomination led by Chairman Chen Libai through Boda Investment; Zhou resigned in June 2017. Also in December 2012, ADATA won a bid to issue sports lottery tickets for a period from January 2014 to December 2023. In 2013, ADATA Lighting focused on LED bulbs for home and small commercial offices. The company's consolidated revenue for June 2017 reached NT$2.754 billion, a near 41-month high, with first-half revenue of NT$15.837 billion. In 2019, ADATA ranked second among the top ten global SSD module brands, with an after-tax net profit of NT$441,769 thousand and earnings per share of NT$2.04.
Reader's Guide
ADATA's significance lies in its position as a major global manufacturer of DRAM modules and solid-state drives, ranking second in DRAM revenue in 2017. Its XPG brand, launched in 2008, extends the company's reach into PC gaming hardware, including memory, SSDs, power supplies, chassis, cooling, monitors, laptops, peripherals, and even lifestyle items like gaming chewing gum. The company's expansion into LED lighting, electric powertrain systems, and robotics reflects a diversification beyond traditional memory products. ADATA's history includes notable milestones such as winning a sports lottery bid and achieving high revenue figures in 2017. Its legacy is that of a Taiwanese fabless manufacturer that successfully built a dedicated gaming sub-brand while maintaining a strong presence in the broader memory and storage market.
Did You Know?
- ADATA was the second-largest DRAM module manufacturer in the world by revenue in 2017.
- The company's gaming brand XPG was established in 2008 and stands for 'Xtreme Performance Gear'.
- ADATA won a bid to issue sports lottery tickets in Taiwan for the period 2014–2023.
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