Jacksonville Roar

History

The Jaguars announced the creation of the Roar in 1995, with Robin Valetutto serving as the original director through the 2003 season. Delores Weaver, wife of then-owner Wayne Weaver, acted as a judge during tryouts, helped design uniforms, and approved dance routines. Tryouts occur each spring, and non-returning members are replaced. Applicants are evaluated through interviews and dance performances, with three cuts made to finalize the roster.

The squad practices multiple times weekly throughout the year except during March auditions. Cheerleaders receive game pay based on experience, with rookies earning under $100 per game. Members serve as goodwill ambassadors from May to February, often appearing with mascot Jaxson de Ville at community events for autographs and photos. The Jaguars charge $150 per cheerleader per hour for non-charity appearances.

The squad also participates in NFL tours entertaining US servicemen abroad and advocates for female empowerment locally. A swimsuit calendar was introduced in 1998 and has been produced annually since. The Junior Roar program involves 250 girls aged 6–17 each year, featuring a three-day clinic at TIAA Bank Field where Roar cheerleaders teach dance skills and lead teambuilding activities, culminating in a halftime performance at a Jaguars game.