Skullcandy

Lore & Background

Skullcandy was founded in 2003 by Rick Alden and Cris Williams. Its first product, the Skullcandy Portable Link, debuted at the 2003 International Consumer Electronics Show in Las Vegas, combining headphones with hands-free cellular technology; the company holds a patent for the wireless version of this LINK technology. In December 2008, Fortune magazine described Skullcandy products as 'the world's coolest ear buds.' The company went public in 2011 after filing for an initial public offering on January 28, 2011, a move that drew some criticism from the financial press. In April 2011, Skullcandy purchased headphone manufacturer Astro Gaming from Astro Studios for an undisclosed amount. In June 2016, Incipio announced plans to acquire Skullcandy for $177 million, but the deal fell through after Incipio refused to submit a proposed amendment to the merger agreement, and Skullcandy terminated the agreement. Skullcandy then considered other offers and agreed to be acquired by Mill Road Capital for $196.9 million at $6.35 per share; the deal was finalized on October 3, 2016, making Skullcandy a wholly owned private subsidiary.

Reader's Guide

Skullcandy's significance lies in its early fusion of headphones with mobile phone functionality through the LINK system, and its consistent targeting of the outdoor action sports demographic, including snowboarders and skateboarders. The brand later expanded into the premium audio market with products like the Crusher headphones. Over the years, Skullcandy launched partnerships with audio and lifestyle brands, as well as influential individuals including NBA players Kevin Durant and James Harden, and a SuperModel team. Technology partnerships with Bose and THX allowed integration of advanced sound features. Limited-edition collections and collaborations, such as those with Burton and Doritos, further broadened its reach. The company's acquisition by Mill Road Capital in 2016 returned it to private ownership after a public period that began with its 2011 IPO. Skullcandy products are sold through retailers, specialty outlets, corporate incentive programs, and its online store.

Did You Know?

• The first Skullcandy product, the Portable Link, combined headphones with hands-free cellular technology.
• The company has technology partnerships with Bose and THX.