Make Cars Green
FIA campaign to reduce cars' environmental impact.
The Fédération Internationale de l'Automobile (FIA) launched the Make Cars Green (MCG) campaign to lessen the environmental footprint of automobiles. It offers drivers advice on cutting carbon dioxide emissions and choosing more eco-friendly vehicles. The initiative debuted on World Environment Day in 2008, in New Zealand, where FIA Foundation director general David Ward, World Bank road safety specialist Tony Bliss, and Prime Minister Helen Clark were present. Ward highlighted the campaign's significance, and the FIA intends to achieve its goals through collaboration with its member clubs.
Quick Facts
- Launch event
- 2008 World Environment Day
- Launch location
- New Zealand
- Attendees
- David Ward
- Tony Bliss
- Helen Clark
- Campaign basis
- Ten-point guide for reducing environmental impact
- Fia role
- Governing body of Formula One
Facts from the source article.
Background
The Make Cars Green campaign was launched at the 2008 World Environment Day in New Zealand. The event was attended by FIA Foundation director general David Ward, World Bank road safety specialist Tony Bliss, and New Zealand prime minister Helen Clark. Ward outlined the importance of the campaign. The basis of the campaign is a ten-point guide for reducing the environmental impact of cars, including checking tyre pressure for optimum efficiency, planning journeys in advance, and offsetting carbon emissions. The FIA aims to reach these objectives by working with its member clubs.
Did You Know?
- At the 2008 Japanese Grand Prix, Bridgestone provided teams with green-grooved tyres to draw attention to Make Cars Green.
- F1 drivers Felipe Massa, Kimi Räikkönen, Lewis Hamilton, and Heikki Kovalainen outlined ways they reduce their carbon footprints at a press conference before the grand prix.
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