Battlefield Codexery

Battlefield Heroes

Free-to-play Battlefield installment with cartoon-style combat.

Battlefield Heroes is a 2009 third-person shooter game developed by DICE and Easy Studios and published by Electronic Arts for Windows. It is the seventh installment in the Battlefield series and the first in the series released under Electronic Arts' Play 4 Free model, which made the game free to play with revenue from advertising and micropayments. The game was designed to be less demanding on computer specifications than previous entries, aiming to broaden the player base and match players of similar skill levels.

Quick Facts

Developer
DICE, Easy Studios
Series
Battlefield
Engine
Refractor 2
Platforms
Windows
Released
June 25, 2009
Genre
Third-person shooter
Modes
Multiplayer

Facts from the source article.

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Development

The first phase of the game's release was an invitation-only closed beta beginning on 6 May 2008, limited to professional beta testers. The high traffic from the announcement caused the site to crash briefly; after restoration, it was stated that third-party professional testers would participate and that open beta phases would follow to test server capacity. Closed beta players were under a non-disclosure agreement. On 29 August 2008, hundreds of beta keys were distributed on small cards at the EA booth at the Penny Arcade Expo.

The closed beta ended on 14 November 2008. DICE announced on 31 July 2008 that extra closed-beta keys would be given to the first twenty commenters on new posts on the official Battlefield Heroes website, with the first such post scheduled for 4 August 2008. This caused the server to crash from the volume of users, delaying key distribution. On 6 August, the method changed to require solving a riddle to win a key, though the first twenty comments still received keys that day due to unclear communication.

A second, harder riddle was released on 9 August, available for five minutes; confusion arose over the time zone, as DICE used GMT+1, which was clarified with the third riddle. On 27 August 2008, 400 keys were released, and another 200 on 11 September 2008 were claimed in 22 minutes. On 29 July 2008, the game was announced as delayed to the first four months of 2009, with EA CEO John Riccitiello stating the company would increase focus on social networking features.

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