El Cholo
The Argentine manager who broke the Real Madrid–Barcelona duopoly and turned Atlético Madrid into La Liga champions.
Diego Pablo Simeone González, nicknamed "Cholo", is an Argentine professional football manager and former player who has been the manager of La Liga club Atlético Madrid since December 2011, making him the second longest serving professional manager in Europe. As a player, he won a domestic double with Atlético Madrid in 1996, and later returned to the club as manager in 2011, turning the team into a competitor for La Liga and breaking the Real Madrid–Barcelona duopoly. He has won La Liga twice, the Copa del Rey, two UEFA Europa Leagues, two UEFA Super Cups, as well as being runner-up of the UEFA Champions League twice. Simeone is the longest-serving manager in La Liga, having stayed for well over a decade at Atlético.
- Character
- Diego Pablo Simeone
- Role
- Head Coach / Manager
- Affiliation
- Club Atlético de Madrid
- First Appears (as Manager)
- December 2011
- Status
- Active
- Key Philosophy
- Cholismo (Resilience, Sacrifice, Passion)
- Major Honours (La Liga)
- 2
Verified Timeline
Lore & Background
Simeone's connection to Atlético Madrid began as a player in the 1995–96 season, when he served as the club's captain and was part of the team which won the double of the Liga title and Copa del Rey. After returning to Atlético in 2003 for two more seasons, he played in 165 matches for the club, scoring 31 goals. In December 2011, Simeone joined Atlético Madrid as manager. He won Atlético their first derby against arch-rivals Real Madrid in 14 years in the 2013 Copa Del Rey final at the Santiago Bernabeu. Under his management, the club won La Liga twice, breaking the duopoly of Real Madrid and Barcelona. He also led the team to two UEFA Champions League finals, finishing as runner-up both times.
In Their Own Story
The 2013 Copa Del Rey final at the Santiago Bernabeu marked a turning point. Atlético Madrid faced arch-rivals Real Madrid, who had not lost a derby in 14 years. On the touchline, Simeone orchestrated a performance that ended that streak, winning the trophy at the home of their rivals. This victory embodied the 'Cholismo' philosophy: collective sacrifice, defensive solidity, and an unyielding will to win. The team, built around these principles, went on to win La Liga in 2014, breaking the decade-long dominance of Barcelona and Real Madrid. Simeone's tactical evolution from a rigid defensive block to a dynamic, counter-attacking force showcased his adaptability, while his emotional bond with the fans turned every home match into a display of collective defiance.
Reader's Guide
To understand Simeone's impact on Atlético Madrid, look at the numbers. He has won La Liga twice, the Copa del Rey, two UEFA Europa Leagues, and two UEFA Super Cups. He is the longest-serving manager in La Liga, having stayed for well over a decade. His philosophy, often called 'Cholismo', is built on resilience, sacrifice, and passion. This is visible in the team's defensive organization and their ability to compete against clubs with greater financial resources. Simeone has cultivated a 'we against the world' mentality, uniting players and fans in a shared struggle. For new supporters, the key is to understand that the true value lies in the transformation of the club's DNA—financial disparity overcome through unity and will.
Did You Know?
- Simeone is the first footballer to earn 100 international caps for Argentina, with his century of appearances coming in a match against Venezuela in March 2002.
- He won a domestic double with Atlético Madrid as a player in 1996, serving as the club's captain.
- Simeone won Atlético their first derby against arch-rivals Real Madrid in 14 years in the 2013 Copa Del Rey final at the Santiago Bernabeu.
- As a manager, he won the Argentine Primera División both with Estudiantes and River Plate before joining Atlético Madrid.
- Simeone represented Argentina at the 1994, 1998, and 2002 FIFA World Cups, captaining the team at the 1998 World Cup.
More in Stadium & Culture
Elsewhere in the Atletico Madrid universe
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record
