El Cholo

Lore & Background

Simeone's connection to Atlético Madrid began as a player in the 1995–96 season, when he served as the club's captain and was part of the team which won the double of the Liga title and Copa del Rey. After returning to Atlético in 2003 for two more seasons, he played in 165 matches for the club, scoring 31 goals. In December 2011, Simeone joined Atlético Madrid as manager. He won Atlético their first derby against arch-rivals Real Madrid in 14 years in the 2013 Copa Del Rey final at the Santiago Bernabeu. Under his management, the club won La Liga twice, breaking the duopoly of Real Madrid and Barcelona. He also led the team to two UEFA Champions League finals, finishing as runner-up both times.

Reader's Guide

To understand Simeone's impact on Atlético Madrid, look at the numbers. He has won La Liga twice, the Copa del Rey, two UEFA Europa Leagues, and two UEFA Super Cups. He is the longest-serving manager in La Liga, having stayed for well over a decade. His philosophy, often called 'Cholismo', is built on resilience, sacrifice, and passion. This is visible in the team's defensive organization and their ability to compete against clubs with greater financial resources. Simeone has cultivated a 'we against the world' mentality, uniting players and fans in a shared struggle. For new supporters, the key is to understand that the true value lies in the transformation of the club's DNA—financial disparity overcome through unity and will.

Did You Know?

• Simeone is the first footballer to earn 100 international caps for Argentina, with his century of appearances coming in a match against Venezuela in March 2002.
• As a manager, he won the Argentine Primera División both with Estudiantes and River Plate before joining Atlético Madrid.
• Simeone represented Argentina at the 1994, 1998, and 2002 FIFA World Cups, captaining the team at the 1998 World Cup.