2019 Leagues Cup Championship

Lore & Background

Founded in 2014, Atlanta United began play as an MLS expansion team in 2017. Gerardo Martino was appointed as the club's first head coach and guided Atlanta to their first playoff appearance in the team's debut season, before securing the team's first trophy in just their second season by winning MLS Cup 2018. After a series of declining seasons under other managers, Martino returned before the 2026 season to coach the team.

In Their Own Story

The humidity hung heavy over Mercedes-Benz Stadium as the clock ticked past 120 minutes. The roar of the crowd, a deafening wall of red and black, seemed to vibrate through the grass itself. Every player on the pitch was exhausted, lungs burning from the extra time battle against Club América's relentless press. When the referee blew for penalties, the air grew thick with anticipation. As Gonzalo Pineda stepped up to the spot, the noise faded into a singular focus; the ball struck the net, and the stadium erupted in a chaotic, joyous explosion that would echo through Atlanta history.

Reader's Guide

Atlanta United plays home games at Mercedes-Benz Stadium, which they share with the Atlanta Falcons. The club is operated by Arthur Blank. The club also owns Atlanta United 2, a reserve team that competes in MLS Next Pro.

Did You Know?

• Atlanta United set several league records for highest single-match and average attendance.
• In 2026, Forbes estimated the club was the fourth most valuable in the league, worth approximately $1 billion.
• The club's first MLS game was played on March 5, 2017, at Bobby Dodd Stadium with 55,297 in attendance.

Expansion Origins and Bid Process

Atlanta United FC emerged from years of negotiation to become a Major League Soccer franchise in the Southeastern United States. Although Arthur Blank initially submitted an expansion bid in 2008, financial constraints and stadium issues caused a withdrawal until discussions resumed following the relocation of the NHL's Atlanta Thrashers. By 2013, financing terms were agreed upon between the city and the Falcons organization, with state bonds approved for land purchase. MLS commissioner Don Garber frequently highlighted Atlanta as a top market due to its growing population and corporate potential. On April 16, 2014, Blank officially announced the award of an expansion franchise. This move filled a significant gap in the league's geography, marking the first time since 2001 that the Southeast hosted multiple MLS teams alongside Orlando City. The club was established to begin competitive play in 2017 as the twenty-second team in the league history.

Stadium Infrastructure and Attendance Records

Home matches are played at Mercedes-Benz Stadium, a venue shared with the city's National Football League franchise, the Atlanta Falcons. The facility was designed to be configurable for professional soccer, facilitating the club's immediate success in drawing crowds. From their inaugural regular season game in March 2017, the team set significant benchmarks for fan engagement. They recorded an attendance of over fifty-five thousand spectators at Bobby Dodd Stadium before moving permanently to Mercedes-Benz. Following this transition, Atlanta led the league in average home match attendance, surpassing forty-eight thousand fans per game. Their playoff appearance in the debut season drew a record-breaking sixty-seven thousand spectators for a single MLS postseason match. These figures established new standards for non-doubleheader games and overall seasonal averages within American soccer history.

Early Competitive Achievements and Coaching

Gerardo Martino served as the inaugural head coach, guiding the expansion team to immediate relevance in their debut season. Under his leadership, Atlanta secured a playoff berth during their first year of competition, finishing tied for third place in the Eastern Conference. Although they were eliminated by Columbus Crew in a penalty shoot-out after scoreless regulation time, the momentum continued into the following campaign. In 2018, the club achieved its first major trophy by winning the MLS Cup, having finished second in the conference and Supporters' Shield standings. They defeated New York City FC and New York Red Bulls to reach the final championship match. Martino's initial tenure was instrumental in establishing a winning culture before his eventual return prior to the 2026 season following other managerial periods.

Ownership Structure and Financial Valuation

The organization is operated by Arthur Blank, who also owns the Atlanta Falcons and co-founded Home Depot. This dual ownership structure integrated the soccer club into a broader sports entertainment group known as AMB Sports and Entertainment. Beyond the primary team, the club maintains control over Atlanta United 2, a reserve squad competing in MLS Next Pro. Financially, the franchise has grown rapidly since its founding in 2014. By 2026, Forbes estimated the club's value at approximately one billion dollars, ranking it as the fourth most valuable team within the league. This valuation reflects the strong market position secured through stadium partnerships and consistent high attendance figures that have defined the franchise's economic model since its inception in the modern era of American soccer.